“Look, that’s me!” That’s what we say when the marketers have done their job well. They work their way into... Read More
Cultural bias is when you interpret something based on your own culture’s standards or the standards of the majority group. ... Read More
Unconscious biases are an inevitable part of life, a result of our background, our society, our experiences and humans’ need... Read More
Stakeholder Marketing is about the people, of course. However, it’s also about the ways in which people are attracted to,... Read More
Biases based on visible characteristics include those centered on race, gender, ethnicity, age, sexual orientation, gender identity, physical ability, and... Read More
Organizations, just like individuals, have biases and blind spots. Unfortunately, these biases become an ingrained part of the company culture,... Read More
We all have blind spots. Even if you run a conscious business, you might be a bit tone deaf to... Read More
