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Unconscious bias

Ecosystems not Target Markets: Go Beyond Traditional Customer Personas with Stakeholder Community Personas

Rai-mon Nemar Barnes·
CanonMarketing
“Look, that’s me!”  That’s what we say when the marketers have done their job well. They work their way into...
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What Is Cultural Unconscious Bias?

Rai-mon Nemar Barnes·
Be Inclusive
Cultural bias is when you interpret something based on your own culture’s standards or the standards of the majority group. ...
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What Is Behavioral Unconscious Bias?

Rai-mon Nemar Barnes·
Be Inclusive

How Stakeholder Marketing Can Mitigate Unconscious Bias Effects on Your Business and Its Marketing

Shannon Franklin·
Be Inclusive
Unconscious biases are an inevitable part of life, a result of our background, our society, our experiences and humans’ need...
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The 5 Unconscious Bias’ Every Stakeholder Marketer Should Know

Rai-mon Nemar Barnes·
Be Inclusive
Stakeholder Marketing is about the people, of course. However, it’s also about the ways in which people are attracted to,...
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Personality Unconscious Bias

Rai-mon Nemar Barnes·
Be Inclusive

Visible Characteristics Unconscious Bias

Rai-mon Nemar Barnes·
Be Inclusive
Biases based on visible characteristics include those centered on race, gender, ethnicity, age, sexual orientation, gender identity, physical ability, and...
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Organizational Unconscious Bias

Rai-mon Nemar Barnes·
Be Inclusive
Organizations, just like individuals, have biases and blind spots. Unfortunately, these biases become an ingrained part of the company culture,...
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A Deep Dive into 5 Major Areas of Unconscious Bias Effecting Your Business and Marketing Efforts.

Rai-mon Nemar Barnes·
Be Inclusive

Unconscious Bias: It’s Time to Wake Up

Rai-mon Nemar Barnes·
Be Inclusive
We all have blind spots. Even if you run a conscious business, you might be a bit tone deaf to...
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Latest

Values based marketing and branding

Connecting Values Your Branding and Marketing Can Help You Outrank Competitors 

Stakeholders in marketing mean more than they ever have before.

What are Stakeholders in Marketing?

Consciously Brand Archetypes (animations)

B Lab: Making a Theory into Change

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