So you’re on board with purpose-driven marketing and providing values as a purpose-driven business. You’ve defined your company’s values, and... Read More
PositionFounder
JoinedJune 24, 2020
Articles19
We talk about stakeholders a lot at Consciously. One of our basic premises is this: If you want to market... Read More
It’s important to educate ourselves as marketers on the effects of our biases. It’s hard enough to articulate what biases... Read More
In all forms of storytelling characters are fundamental. They can be a person, object or even an idea. Regardless, they... Read More
We all know we are in the greatest social shift of our lifetime. It’s changing why and how we do... Read More
“Look, that’s me!” That’s what we say when the marketers have done their job well. They work their way into... Read More
A new approach in tune with the world’s complexity Today’s marketing has been built to reach one group of people:... Read More
There are a number of certifications your business could qualify for, all with their own set of criteria, including: Green... Read More
Cultural bias is when you interpret something based on your own culture’s standards or the standards of the majority group. ... Read More
In addition to our personality types, the way we behave can be a source of unwitting bias. Here are examples:... Read More
If your mission involves traditionally marginalized groups, certification can be a major boost. Just what is social equality? It means... Read More
There are four basic types of business entities to consider when starting your conscious company and one hybrid type of... Read More
