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    Values based marketing and branding

    Connecting Values Your Branding and Marketing Can Help You Outrank Competitors 

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    Values based marketing and branding

    Connecting Values Your Branding and Marketing Can Help You Outrank Competitors 

    Stakeholders in marketing mean more than they ever have before.

    What are Stakeholders in Marketing?

    Consciously Brand Archetypes (animations)

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    Here’s a listing of New York and New Jersey B Corps ( Benefit Corporations ). While not complete and there is a need for consistent updating we hope to make it a little easier to find other B Corps in New York and New Jersey.

    BBMG

    UncommonGoods

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Rai-mon Nemar Barnes
PositionFounder
JoinedJune 24, 2020
Articles21
Dad | Husband | Consciously Founder | Partner at Black Nerd Problems | Fresh Coast Native, East Coast Resident | Anti-racist | He Him His
Values based marketing and branding

Connecting Values Your Branding and Marketing Can Help You Outrank Competitors 

Rai-mon Nemar Barnes·
Branding
If your business is interested in developing a content strategy that also communicates your intrinsic values, look no further. This...
Read More
Stakeholders in marketing mean more than they ever have before.

What are Stakeholders in Marketing?

Rai-mon Nemar Barnes·
Marketing
Stakeholders of all types provide feedback signals to marketers and to companies in the form of public comments and other...
Read More

How Ecosystem Marketing Provides Shared Value and Deepens Relationships with customers, clients and communities.

Rai-mon Nemar Barnes·
Values and Principles
So you’re on board with purpose-driven marketing and providing values as a purpose-driven business. You’ve defined your company’s values, and...
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Marketing to Stakeholders? Know These 18 Crucial Roles Brands Can Play in their communities

Rai-mon Nemar Barnes·
Marketing
We talk about stakeholders a lot at Consciously. One of our basic premises is this: If you want to market...
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Demystifying Unconscious Bias for Marketers

Rai-mon Nemar Barnes·
Be Conscious
It’s important to educate ourselves as marketers on the effects of our biases. It’s hard enough to articulate what biases...
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A Diverse Look at Brand Archetypes

Rai-mon Nemar Barnes·
Canon
In all forms of storytelling characters are fundamental. They can be a person, object or even an idea. Regardless, they...
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The Environmental Social Governance ESG Ecosystem, using Purpose-Driven Brand Archetypes ™ to guide action.

Rai-mon Nemar Barnes·
Branding
We all know we are in the greatest social shift of our lifetime. It’s changing why and how we do...
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Ecosystems not Target Markets: Go Beyond Traditional Customer Personas with Stakeholder Community Personas

Rai-mon Nemar Barnes·
CanonMarketing
“Look, that’s me!”  That’s what we say when the marketers have done their job well. They work their way into...
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What Is Stakeholder Marketing?

Rai-mon Nemar Barnes·
Marketing
A new approach in tune with the world’s complexity Today’s marketing has been built to reach one group of people:...
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A green world in a tube, are by Artwork courtesy of Annibale Siconolfi | Inward

The Guide to Purpose-driven Certifications for Sustainability Focused Businesses

Rai-mon Nemar Barnes·
Marketing
There are a number of certifications your business could qualify for, all with their own set of criteria, including: Green...
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What Is Cultural Unconscious Bias?

Rai-mon Nemar Barnes·
Be Inclusive
Cultural bias is when you interpret something based on your own culture’s standards or the standards of the majority group. ...
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What Is Behavioral Unconscious Bias?

Rai-mon Nemar Barnes·
Be Inclusive
In addition to our personality types, the way we behave can be a source of unwitting bias. Here are examples:...
Read More
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Values based marketing and branding

Connecting Values Your Branding and Marketing Can Help You Outrank Competitors 

Stakeholders in marketing mean more than they ever have before.

What are Stakeholders in Marketing?

Consciously Brand Archetypes (animations)

B Lab: Making a Theory into Change

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Unconscious bias blind spots Stakeholder marketing
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