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    Brand Purpose Glossary

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    How Purpose-driven Marketing Provides Value or How to Implement Stakeholder community management strategies.

    Marketing to Stakeholders? Know These 18 Crucial Roles Brands Can Play in their communities

    12 Stakeholder Brand Ecosystems for Purpose driven businesses

    12 Business Ecosystems every Purpose-driven business should know.

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    NY & NJ B Corps

    Here’s a listing of New York and New Jersey B Corps ( Benefit Corporations ). While not complete and there is a need for consistent updating we hope to make it a little easier to find other B Corps in New York and New Jersey.

    BBMG

    UncommonGoods

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Canon

A Diverse Look at Brand Archetypes

Rai-mon Nemar Barnes·
Canon
In all forms of storytelling characters are fundamental. They can be a person, object or even an idea. Regardless, they... Read More

Stakeholder and Stakeholder Community Personas Go Beyond Traditional Customer Personas

Rai-mon Nemar Barnes·
CanonMarketing
“Look, that’s me!”  That’s what we say when the marketers have done their job well. They work their way into... Read More

What Is Stakeholder Marketing?

Rai-mon Nemar Barnes·
Marketing

The Consciously Method™: Your Path To Becoming a Stakeholder Brand™

Rai-mon Nemar Barnes·
Marketing
If you’ve spent time on this site, you’ve probably seen a shoutout to the Consciously Method. It’s at the core... Read More
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Latest

B Lab: Making a Theory into Change

Carnegie Hall: Giving shape to a movement and a feeling that is undefinable yet undeniable

HBO: Getting Folks Hype About Watching Watchmen

The first kids rock climbing book made by Consciously and artists Steven Weinberg

Climbing Gym: Reaching Parents to Teach their Kids the Joy of Rock Climbing

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