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Canon

A Diverse Look at Brand Archetypes

Rai-mon Nemar Barnes·
Canon
In all forms of storytelling characters are fundamental. They can be a person, object or even an idea. Regardless, they... Read More

Go Beyond Customer Personas With Stakeholder Driven Community Personas

Rai-mon Nemar Barnes·
CanonResources
“Look, that’s me!”  That’s what we say when the marketers have done their job well. They work their way into... Read More

What Is Stakeholder Marketing?

Rai-mon Nemar Barnes·
Resources

The Consciously Method™: Your Path To Becoming a Stakeholder Brand

Rai-mon Nemar Barnes·
Resources
If you’ve spent time on this site, you’ve probably seen a shoutout to the Consciously Method. It’s at the core... Read More
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How Purpose-driven Marketing Provides Value or where the rubber meets the road when it comes to purpose.

Brooklyn Boulders: Rebooting Community Engagement to Rejuvenate Brand Image

EASI Demographics: Helping One of the Country’s Largest Data Suppliers Look the Part

Planned Parenthood: Reaching More Communities to Deliver More Services

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