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    Values based marketing and branding

    Connecting Values Your Branding and Marketing Can Help You Outrank Competitors 

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    Values based marketing and branding

    Connecting Values Your Branding and Marketing Can Help You Outrank Competitors 

    Stakeholders in marketing mean more than they ever have before.

    What are Stakeholders in Marketing?

    Consciously Brand Archetypes (animations)

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    Here’s a listing of New York and New Jersey B Corps ( Benefit Corporations ). While not complete and there is a need for consistent updating we hope to make it a little easier to find other B Corps in New York and New Jersey.

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Marketing

Values based marketing and branding

Connecting Values Your Branding and Marketing Can Help You Outrank Competitors 

Rai-mon Nemar Barnes·
Branding
If your business is interested in developing a content strategy that also communicates your intrinsic values, look no further. This...
Read More
Stakeholders in marketing mean more than they ever have before.

What are Stakeholders in Marketing?

Rai-mon Nemar Barnes·
Marketing
Stakeholders of all types provide feedback signals to marketers and to companies in the form of public comments and other...
Read More

Consciously Brand Archetypes (animations)

raimonnemar·
Canon

How Ecosystem Marketing Provides Shared Value and Deepens Relationships with customers, clients and communities.

Rai-mon Nemar Barnes·
Values and Principles
So you’re on board with purpose-driven marketing and providing values as a purpose-driven business. You’ve defined your company’s values, and...
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Marketing to Stakeholders? Know These 18 Crucial Roles Brands Can Play in their communities

Rai-mon Nemar Barnes·
Marketing
We talk about stakeholders a lot at Consciously. One of our basic premises is this: If you want to market...
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12 Stakeholder Brand Ecosystems for Purpose driven businesses

12 Business Ecosystems every Purpose-driven business should know.

Team Consciously·
Lists

A Diverse Look at Brand Archetypes

Rai-mon Nemar Barnes·
Canon
In all forms of storytelling characters are fundamental. They can be a person, object or even an idea. Regardless, they...
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Ecosystems not Target Markets: Go Beyond Traditional Customer Personas with Stakeholder Community Personas

Rai-mon Nemar Barnes·
CanonMarketing
“Look, that’s me!”  That’s what we say when the marketers have done their job well. They work their way into...
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What Is Stakeholder Marketing?

Rai-mon Nemar Barnes·
Marketing
A green world in a tube, are by Artwork courtesy of Annibale Siconolfi | Inward

The Guide to Purpose-driven Certifications for Sustainability Focused Businesses

Rai-mon Nemar Barnes·
Marketing
There are a number of certifications your business could qualify for, all with their own set of criteria, including: Green...
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The Guide to Purpose-driven Certifications for Your Equality-Focused Businesses

Rai-mon Nemar Barnes·
Marketing
If your mission involves traditionally marginalized groups, certification can be a major boost. Just what is social equality? It means...
Read More

A Guide to Purpose-Driven Legal Business Entities Types

Rai-mon Nemar Barnes·
Marketing
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Latest

Values based marketing and branding

Connecting Values Your Branding and Marketing Can Help You Outrank Competitors 

Stakeholders in marketing mean more than they ever have before.

What are Stakeholders in Marketing?

Consciously Brand Archetypes (animations)

B Lab: Making a Theory into Change

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Unconscious bias blind spots Stakeholder marketing
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