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    Values based marketing and branding

    Connecting Values Your Branding and Marketing Can Help You Outrank Competitors 

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    The Environmental Social Governance – ESG Glossary aka Brand Purpose Glossary

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    Ecosystem marketing is the key to authenticity for sales and marketing teams

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    Connecting Values Your Branding and Marketing Can Help You Outrank Competitors 

    Stakeholders in marketing mean more than they ever have before.

    What are Stakeholders in Marketing?

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    NY & NJ B Corps

    Here’s a listing of New York and New Jersey B Corps ( Benefit Corporations ). While not complete and there is a need for consistent updating we hope to make it a little easier to find other B Corps in New York and New Jersey.

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Consciously values and Values graphic

The Environmental Social Governance – ESG Glossary aka Brand Purpose Glossary

raimonnemar·
Branding
In the "purpose-driven" business movement there are terms that are often used that can sound like jargon to someone who is unfamiliar. Here's a list.
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Demystifying Unconscious Bias for Marketers

Rai-mon Nemar Barnes·
Be Conscious
It’s important to educate ourselves as marketers on the effects of our biases. It’s hard enough to articulate what biases...
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A green world in a tube, are by Artwork courtesy of Annibale Siconolfi | Inward

The Guide to Purpose-driven Certifications for Sustainability Focused Businesses

Rai-mon Nemar Barnes·
Marketing

The Guide to Purpose-driven Certifications for Your Equality-Focused Businesses

Rai-mon Nemar Barnes·
Marketing
If your mission involves traditionally marginalized groups, certification can be a major boost. Just what is social equality? It means...
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Strategies are more valuable to purpose-driven businesses than plans.

Team Consciously·
Be Conscious
Businesses without large marketing budgets are suffering. As the media world continues to fragment audiences, consumers have become harder to...
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Latest

a person with a rocketship at their back looking to engage an ecosystem

Ecosystem marketing is the key to authenticity for sales and marketing teams

Values based marketing and branding

Connecting Values Your Branding and Marketing Can Help You Outrank Competitors 

Stakeholders in marketing mean more than they ever have before.

What are Stakeholders in Marketing?

Consciously Brand Archetypes (animations)

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Unconscious bias blind spots Stakeholder marketing
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