Stakeholders of all types provide feedback signals to marketers and to companies in the form of public comments and other...
We talk about stakeholders a lot at Consciously. One of our basic premises is this: If you want to market...
Cultural bias is when you interpret something based on your own culture’s standards or the standards of the majority group. ...
In addition to our personality types, the way we behave can be a source of unwitting bias. Here are examples:...
Stakeholder Marketing is about the people, of course. However, it’s also about the ways in which people are attracted to,...
Some blind spots can be a natural result of your personality. Maybe you’re so extroverted that you pity someone spending...
Organizations, just like individuals, have biases and blind spots. Unfortunately, these biases become an ingrained part of the company culture,...
The main groupings of blind spots can be described as unconscious judgements based on: personality, visible characteristics, culture, organizational structure,...
