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Marketing’s 5 Blindspots – Dymistyfying Unconscious Bias for Marketers and Executives

Rai-mon Nemar Barnes·
Be Conscious
It’s important to educate ourselves as business professionals and marketers on the effects of our blind spots and biases. It’s... Read More

What Is Cultural Unconscious Bias?

Rai-mon Nemar Barnes·
Be Inclusive
Cultural bias is when you interpret something based on your own culture’s standards or the standards of the majority group. ... Read More

What Is Behavioral Unconscious Bias?

Rai-mon Nemar Barnes·
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How Unconscious Bias Affects Your Business and Its Marketing

Shannon Franklin·
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Unconscious biases are an inevitable part of life, a result of our background, our society, our experiences and humans’ need... Read More

The 5 Marketing Blindspots (unconscious bias) You Need to Know

Rai-mon Nemar Barnes·
Be Inclusive
Marketing is about the people, of course. However, it’s also about the ways in which people are attracted to, connect... Read More

Personality Unconscious Bias

Rai-mon Nemar Barnes·
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Visible Characteristics Unconscious Bias

Rai-mon Nemar Barnes·
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Biases based on visible characteristics include those centered on race, gender, ethnicity, age, sexual orientation, gender identity, physical ability, and... Read More

Organizational Unconscious Bias

Rai-mon Nemar Barnes·
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Organizations, just like individuals, have biases and blind spots. Unfortunately, these biases become an ingrained part of the company culture,... Read More

A Deep Dive into 5 Major Areas of Unconscious Bias Effecting Your Business and Marketing Efforts.

Rai-mon Nemar Barnes·
Be Inclusive

Unconscious Bias: It’s Time to Wake Up

Rai-mon Nemar Barnes·
Be Inclusive
We all have blind spots. Even if you run a conscious business, you might be a bit tone deaf to... Read More
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Brooklyn Boulders: Rebooting Community Engagement to Rejuvenate Brand Image

EASI Demographics: Helping One of the Country’s Largest Data Suppliers Look the Part

Planned Parenthood: Reaching More Communities to Deliver More Services

Team Carte Blanche: Reaching Real Estate Clientele Who Desire a Full-Service Experience

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