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Stakeholders in marketing mean more than they ever have before.

What are Stakeholders in Marketing?

Rai-mon Nemar Barnes·
Marketing
Stakeholders of all types provide feedback signals to marketers and to companies in the form of public comments and other...
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Marketing to Stakeholders? Know These 18 Crucial Roles Brands Can Play in their communities

Rai-mon Nemar Barnes·
Marketing
We talk about stakeholders a lot at Consciously. One of our basic premises is this: If you want to market...
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Demystifying Unconscious Bias for Marketers

Rai-mon Nemar Barnes·
Be Conscious

What Is Cultural Unconscious Bias?

Rai-mon Nemar Barnes·
Be Inclusive
Cultural bias is when you interpret something based on your own culture’s standards or the standards of the majority group. ...
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What Is Behavioral Unconscious Bias?

Rai-mon Nemar Barnes·
Be Inclusive
In addition to our personality types, the way we behave can be a source of unwitting bias. Here are examples:...
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How Stakeholder Marketing Can Mitigate Unconscious Bias Effects on Your Business and Its Marketing

Shannon Franklin·
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The 5 Unconscious Bias’ Every Stakeholder Marketer Should Know

Rai-mon Nemar Barnes·
Be Inclusive
Stakeholder Marketing is about the people, of course. However, it’s also about the ways in which people are attracted to,...
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Personality Unconscious Bias

Rai-mon Nemar Barnes·
Be Inclusive
Some blind spots can be a natural result of your personality. Maybe you’re so extroverted that you pity someone spending...
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Visible Characteristics Unconscious Bias

Rai-mon Nemar Barnes·
Be Inclusive

Organizational Unconscious Bias

Rai-mon Nemar Barnes·
Be Inclusive
Organizations, just like individuals, have biases and blind spots. Unfortunately, these biases become an ingrained part of the company culture,...
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A Deep Dive into 5 Major Areas of Unconscious Bias Effecting Your Business and Marketing Efforts.

Rai-mon Nemar Barnes·
Be Inclusive
The main groupings of blind spots can be described as unconscious judgements based on: personality, visible characteristics, culture, organizational structure,...
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Unconscious Bias: It’s Time to Wake Up

Rai-mon Nemar Barnes·
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Values based marketing and branding

Connecting Values Your Branding and Marketing Can Help You Outrank Competitors 

Stakeholders in marketing mean more than they ever have before.

What are Stakeholders in Marketing?

Consciously Brand Archetypes (animations)

B Lab: Making a Theory into Change

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