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    The first kids rock climbing book made by Consciously and artists Steven Weinberg

    Climbing Gym: Reaching Parents to Teach their Kids the Joy of Rock Climbing

    Radiant Logic: Helping an Identity Solutions Company Find Its Digital Identity

    Nyansa: Helping a SaaS Internet of Things company Plugin, Prioritize and Take Action on their marketing

  • Branding
    Branding
    Consciously values and Values graphic

    Brand Purpose Glossary

    A Diverse Look at Brand Archetypes

    The Guide to Brand Purpose, using Purpose-Driven Brand Archetypes ™

  • Marketing
    Marketing

    How Purpose-driven Marketing Provides Value or where the rubber meets the road when it comes to purpose.

    Marketing to Stakeholders? Know These 18 Crucial Roles Brands Can Play in their communities

    A Diverse Look at Brand Archetypes

  • NY & NJ B Corps
    NY & NJ B Corps

    Here’s a listing of New York and New Jersey B Corps ( Benefit Corporations ). While not complete and there is a need for consistent updating we hope to make it a little easier to find other B Corps in New York and New Jersey.

    BBMG

    UncommonGoods

    IceStone

  • Books
Shannon Franklin
JoinedMay 13, 2020
Articles10

Brooklyn Boulders: Rebooting Community Engagement to Rejuvenate Brand Image

Shannon Franklin·
Case Study
Client Brooklyn Boulders THE CHALLENGE Brooklyn Boulders generated substantial favorable press when they launched, quickly becoming the highest profile indoor... Read More

EASI Demographics: Helping One of the Country’s Largest Data Suppliers Look the Part

Shannon Franklin·
Case Study
Client EASI Demographics THE CHALLENGE Update a heritage brand with a new voice and identity to realign the brand after... Read More

Planned Parenthood: Reaching More Communities to Deliver More Services

Shannon Franklin·
Case Study
Client Planned Parenthood THE CHALLENGE The pandemic hit care providers particularly hard, making access challenging for patients. Consciously was engaged... Read More

Team Carte Blanche: Reaching Real Estate Clientele Who Desire a Full-Service Experience

Shannon Franklin·
Case Study
Client Carte Blanche THE CHALLENGE Build out the values, brandfeel, and messaging, for a forward-thinking, high-end real estate team built... Read More

Marcus Graham Project’s Locomotus: Helping an Industry Leader Expand

Shannon Franklin·
Case Study
Client Locomotus for Marcus Graham Project THE CHALLENGE Define the brand for an exciting talent connection and mentorship network focused... Read More

Brooklyn Navy Yard: Empowering New York to Become a More Equitable BIPOC Business Partner

Shannon Franklin·
Case Study
Client Brooklyn Navy Yard Development Corporation THE CHALLENGE Capture the unique opportunity, energy and focus of this one-of-a-kind development in... Read More
Courtesy of Michel and Vik

Coalition on Race: Strengthening the Identity of an Organization Focused on Diversity and Equity

Shannon Franklin·
Case Study
Client Coalition on Race THE CHALLENGE Help an organization charged with protecting neighborhood diversity and advocating for racial and social... Read More
Courtesy of Michel and Vik

Digital.ai: Helping a Digital Transformation Leader Infuse Some Equity Into Its Brand

Shannon Franklin·
Case Study
Client Digital.ai THE CHALLENGE A leader in the digital transformation space needed to retool its brand values and messaging to... Read More

Numerify: Building a Content Machine for an AI Analytics Company

Shannon Franklin·
Case Study
Client Numerify THE CHALLENGE A  leading analytics platform provider had low-ranking content and no consistent process for promoting content. The... Read More

How Stakeholder Marketing Can Mitigate Unconscious Bias Effects on Your Business and Its Marketing

Shannon Franklin·
Be Inclusive
Unconscious biases are an inevitable part of life, a result of our background, our society, our experiences and humans’ need... Read More

How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success

Shannon Franklin·
Stakeholder Marketing
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what... Read More

Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs, Third Edition

Shannon Franklin·
Stakeholder Marketing
The demands of a more dynamic, globalized business world have led to sophisticated methods for quantifying marketing success. This informative... Read More
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The first kids rock climbing book made by Consciously and artists Steven Weinberg

Climbing Gym: Reaching Parents to Teach their Kids the Joy of Rock Climbing

Radiant Logic: Helping an Identity Solutions Company Find Its Digital Identity

Consciously values and Values graphic

Brand Purpose Glossary

Nyansa: Helping a SaaS Internet of Things company Plugin, Prioritize and Take Action on their marketing

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Unconscious bias blind spots Stakeholder marketing
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