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    Connecting Values Your Branding and Marketing Can Help You Outrank Competitors 

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Shannon Franklin
JoinedMay 13, 2020
Articles10

Brooklyn Boulders: Rebooting Community Engagement to Rejuvenate Brand Image

Shannon Franklin·
Case Study
Client Brooklyn Boulders THE CHALLENGE Brooklyn Boulders generated substantial favorable press when they launched, quickly becoming the highest profile indoor...
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EASI Demographics: Helping One of the Country’s Largest Data Suppliers Look the Part

Shannon Franklin·
Case Study
Client EASI Demographics THE CHALLENGE Update a heritage brand with a new voice and identity to realign the brand after...
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Planned Parenthood: Reaching More Communities to Deliver More Services

Shannon Franklin·
Case Study
Client Planned Parenthood THE CHALLENGE The pandemic hit care providers particularly hard, making access challenging for patients. Consciously was engaged...
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Team Carte Blanche: Reaching Real Estate Clientele Who Desire a Full-Service Experience

Shannon Franklin·
Case Study
Client Carte Blanche THE CHALLENGE Build out the values, brandfeel, and messaging, for a forward-thinking, high-end real estate team built...
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Marcus Graham Project’s Locomotus: Helping an Industry Leader Expand

Shannon Franklin·
Case Study
Client Locomotus for Marcus Graham Project THE CHALLENGE Define the brand for an exciting talent connection and mentorship network focused...
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Brooklyn Navy Yard: Empowering New York to Become a More Equitable BIPOC Business Partner

Shannon Franklin·
Case Study
Client Brooklyn Navy Yard Development Corporation THE CHALLENGE Capture the unique opportunity, energy and focus of this one-of-a-kind development in...
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Courtesy of Michel and Vik

Coalition on Race: Strengthening the Identity of an Organization Focused on Diversity and Equity

Shannon Franklin·
Case Study
Client Coalition on Race THE CHALLENGE Help an organization charged with protecting neighborhood diversity and advocating for racial and social...
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Courtesy of Michel and Vik

Digital.ai: Helping a Digital Transformation Leader Infuse Some Equity Into Its Brand

Shannon Franklin·
Case Study
Client Digital.ai THE CHALLENGE A leader in the digital transformation space needed to retool its brand values and messaging to...
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Numerify: Building a Content Machine for an AI Analytics Company

Shannon Franklin·
Case Study
Client Numerify THE CHALLENGE A  leading analytics platform provider had low-ranking content and no consistent process for promoting content. The...
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How Stakeholder Marketing Can Mitigate Unconscious Bias Effects on Your Business and Its Marketing

Shannon Franklin·
Be Inclusive
Unconscious biases are an inevitable part of life, a result of our background, our society, our experiences and humans’ need...
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How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success

Shannon Franklin·
Stakeholder Marketing
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what...
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Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs, Third Edition

Shannon Franklin·
Stakeholder Marketing
The demands of a more dynamic, globalized business world have led to sophisticated methods for quantifying marketing success. This informative...
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Values based marketing and branding

Connecting Values Your Branding and Marketing Can Help You Outrank Competitors 

Stakeholders in marketing mean more than they ever have before.

What are Stakeholders in Marketing?

Consciously Brand Archetypes (animations)

B Lab: Making a Theory into Change

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Unconscious bias blind spots Stakeholder marketing
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