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    Case Studies coming soon!

    Marcus Graham Project’s Locomotus: Helping an Industry Leader Expand

    Brooklyn Navy Yard: Empowering New York to Become a More Equitable BIPOC Business Partner

    Courtesy of Michel and Vik

    Coalition on Race: Strengthening the Identity of an Organization Focused on Diversity and Equity

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    A New – Diverse – Look at Story Archetypes

    Go Beyond Customer Personas With Community Personas

    What Is Stakeholder Marketing?

  • About Us
Shannon Franklin
JoinedMay 13, 2020
Articles6

Marcus Graham Project’s Locomotus: Helping an Industry Leader Expand

Shannon Franklin·
Case Study
Client Locomotus for Marcus Graham Project THE CHALLENGE Define the brand for an exciting talent connection and mentorship network focused... Read More

Brooklyn Navy Yard: Empowering New York to Become a More Equitable BIPOC Business Partner

Shannon Franklin·
Case Study
Client Brooklyn Navy Yard Development Corporation THE CHALLENGE Capture the unique opportunity, energy and focus of this one-of-a-kind development in... Read More
Courtesy of Michel and Vik

Coalition on Race: Strengthening the Identity of an Organization Focused on Diversity and Equity

Shannon Franklin·
Case Study
Client Coalition on Race THE CHALLENGE Help an organization charged with protecting neighborhood diversity and advocating for racial and social... Read More
Courtesy of Michel and Vik

Digital.ai: Helping a Digital Transformation Leader Infuse Equity Into Its Brand

Shannon Franklin·
Case Study
Client Digital.ai THE CHALLENGE A leader in the digital transformation space needed to retool its brand values and messaging to... Read More

Numerify: Building a Content Machine for an AI Analytics Company

Shannon Franklin·
Case Study
Client Numerify THE CHALLENGE A  leading analytics platform provider had low-ranking content and no consistent process for promoting content. The... Read More

How Unconscious Bias Affects Your Business and Its Marketing

Shannon Franklin·
Be Inclusive
Unconscious biases are an inevitable part of life, a result of our background, our society, our experiences and humans’ need... Read More
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Marketing’s 5 Blindspots – Dymistyfying Unconscious Bias for Marketers and Executives

A New – Diverse – Look at Story Archetypes

Marcus Graham Project’s Locomotus: Helping an Industry Leader Expand

Brooklyn Navy Yard: Empowering New York to Become a More Equitable BIPOC Business Partner

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