For Immediate Release

October 5, 2024 – New York, NY – Rai-mon Nemar Barnes, a recognized leader in the marketing technology space, recently took center stage as a speaker at Black is Tech Conference. In a compelling panel discussion, Barnes explored how performance marketing has evolved and why the tech industry, particularly Software as a Service (SaaS) companies, must embrace a new marketing stack to stay competitive.

The panel, which focused on the rapidly shifting dynamics of tech marketing, highlighted how traditional methods are no longer sufficient for driving scalable growth. Barnes emphasized that modern performance marketing is not just about acquiring customers but optimizing every touchpoint along the customer journey through data-driven strategies and a connection to brand values. He underscored the need for SaaS businesses to adopt advanced marketing technologies to enhance efficiency, personalization, and relationships.

“The landscape is evolving at breakneck speed, and performance marketing is now about far more than just immediate results. It’s about long-term scalability, efficiency, and creating a holistic view of your customer,” Barnes stated during the panel. “To stay ahead, SaaS companies need a new kind of marketing stack that integrates automation, analytics, and personalization to drive sustainable growth.”

The Black is Tech Conference brings together some of the brightest minds in the tech space, focusing on how Black professionals are shaping the future of the industry. Rai-mon Nemar Barnes’ insights were a key highlight of the event, resonating with professionals and innovators eager to learn more about cutting-edge marketing practices.

As the founder of Consciously® Barnes has consistently been at the forefront of innovation, helping companies leverage modern marketing tools to achieve measurable results. His presence at Black is Tech only solidifies his standing as a thought leader in the industry.

For more information about Rai-mon Nemar Barnes or to schedule an interview, please contact: ops@weareconsciously.com

About Rai-mon Nemar Barnes

Rai-mon Nemar Barnes is a barnd and performance marketing expert and thought leader in the tech space. With extensive experience helping tech and SaaS companies scale, Barnes specializes in data-driven marketing strategies and technology stacks designed to maximize customer acquisition and retention.

Black is Tech is an annual event that celebrates and empowers Black professionals in the tech industry. It provides a platform for learning, networking, and collaboration, featuring thought leaders who are driving innovation and progress across various sectors of technology.