FOR IMMEDIATE RELEASE

[BROOKLYN, NY — May 7, 2025] — With stakeholder capitalism gaining momentum, Consciously has launched BecomeABCorp.com, a dynamic new platform designed to help companies prepare for and pursue B Corp Certification using a flexible, improvisational approach rooted in stakeholder-centered strategy.

Consciously, a strategy-first marketing agency that has guided dozens of companies through B Corp Certification, created this resource to help mission-driven businesses go beyond checklists. The new site is a practical hub that invites organizations to reimagine certification as a living, evolving practice that aligns deeply with their values, teams, and the ecosystems they serve.

“We’ve learned that the most successful B Corps don’t treat certification like a task—they treat it like a transformation,” said Rai-mon Nemar Barnes, Founder and Chief Strategist at Consciously. “We built this platform for companies who want to use the certification process as a launchpad for stakeholder engagement, not just compliance.”

A Human-Centered, Improvisational Approach to Certification

Unlike traditional approaches that focus narrowly on metrics and checkboxes, BecomeABCorp.com emphasizes a strategic, iterative, and community-informed path toward certification. Companies can explore Consciously’s tested methods for:

• Centering stakeholders in every business decision

• Aligning teams through values-driven internal change

• Co-creating strategy across departments using agile practices

• Identifying certification as a tool, not just a badge

Visitors can also access insights from Consciously’s work with social enterprises, product companies, and creative agencies—plus videos, frameworks, and tools developed from real-world B Corp journeys.

More Than Certification: A Call to Ecosystem Stewardship

Launching BecomeABCorp.com is just one part of Consciously’s broader mission: helping businesses play a regenerative, active role in the ecosystems—human, environmental, and economic—they are part of.

“We want companies to ask, ‘What does my business make possible in the world?’ That’s where the real power of certification lies,” said Barnes. “This is about becoming more than a company. It’s about becoming a conscious contributor to something greater.”

About Consciously
Consciously is a Brooklyn-based marketing and strategy firm helping B Corps and mission-driven brands build regenerative, stakeholder-centered businesses. Consciously offers certification support, culture strategy, and values-aligned branding to companies ready to walk their talk.

Media Contact:
Rai-mon Nemar Barnes
press@weareconsciously.com
https://www.becomeabcorp.com