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Case Study

Courtesy of Michel and Vik

Coalition on Race: Strengthening the Identity of an Organization Focused on Diversity and Equity

Shannon Franklin·
Case Study
Client Coalition on Race THE CHALLENGE Help an organization charged with protecting neighborhood diversity and advocating for racial and social...
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Courtesy of Michel and Vik

Digital.ai: Helping a Digital Transformation Leader Infuse Some Equity Into Its Brand

Shannon Franklin·
Case Study
Client Digital.ai THE CHALLENGE A leader in the digital transformation space needed to retool its brand values and messaging to...
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Numerify: Building a Content Machine for an AI Analytics Company

Shannon Franklin·
Case Study
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B2B Branding Glossary

a person with a rocketship at their back looking to engage an ecosystem

Ecosystem marketing is the key to authenticity for sales and marketing teams

Values based marketing and branding

Brand Purpose to Help You Outrank Competitors 

Stakeholders in marketing mean more than they ever have before.

What are Stakeholders in Marketing?

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Unconscious bias blind spots Stakeholder marketing
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