ASK Sustainable
- Branding
- Strategy
Sustainable banking can be found here
The Challenge
AskSustainable aimed to demystify the often complex interplay between financial products and climate impact. The primary challenge was breaking down informational barriers that prevented potential investors from understanding and choosing climate-friendly investment options. They needed a comprehensive strategy that not only educated but also engaged potential investors in meaningful ways.
The Solution
The #BehindAskSustainable campaign was created as a multifaceted approach to educating the public and promoting climate-friendly investments. Key components of the campaign included:
- Educational Content: Detailed explanations of how investments impact the climate, helping investors make informed decisions.
- Multimedia Engagement: Utilization of various media, including social media stickers, Zoom backgrounds, and a custom content calendar, to maintain engagement throughout the campaign period.
- Interactive Initiatives: Activities such as open days and virtual masterclasses to deepen understanding and commitment towards sustainable investing.
- Comprehensive Resources: Easy access to downloadable assets and templates on Canva, enhancing user participation and content personalization.
The Outcome
The campaign successfully raised awareness and educated the community about sustainable investments. It not only increased engagement on digital platforms but also fostered a deeper understanding of climate-friendly financial products among potential investors. The use of a consistent hashtag, #BehindAskSustainable, unified the message across various channels, creating a strong and impactful campaign presence online.
Quote
“Our goal was to transform how people view and interact with sustainable investments. The Consciously provided a platform to connect with our audience on a deeper level, ensuring they understand the significance of their financial decisions not just for their own financial health, but for the health of our planet. The overwhelming positive response has been inspiring, reinforcing our commitment to making sustainable investing accessible to all,” stated the campaign manager, Stacy Xiao.
Our Case Studies
Brand for Fintech with Purpose — Flourish
Helping a Global Venture Firm Build a more Fair Financial System
Building the Most Sustainable Fishery in the World — Culimer
Branding for the most sustainable fishery in the world
Branding For Our Collective Histories — Kinfolk
Our Collective Histories built for a Connected Future
CHICAGO Builds a REGENERATIVE Ecosystem — Bronzeville
Building a Regenerative Community for the city of Chicago
AI Company Using Humans for Content — Numerify
Building a Content Machine for an AI Analytics Company
Superbowl Staffing Agency Needs New Thinking — BCforward
Helping an international transformation change agent to define their public expression
Connecticuts’ State Bank Manifests Community — Nutmeg
Connecticuts' State Bank wanted to connect better with it's ecosystem
Seth Godin’s MBA Startup Needed Help — Alt-MBA
HELPING THIS COMAPNY TRANSITION FROM MIOPIC TO BROAD AND INCLUSIVE. IN SHORT, SETH NEEDED SOME HEAT.
HealthTech Gets Look and Language — Rectangle Health
Lots of regulation means better processes for visual and verbal communication
National Growth Marketing Campaign — Ad Council
Belonging and Place in the United States for those who need place-based community
Boston Needs Racial Wealth Equity Data — Boston Foundation
Providing resources for grant makers in Boston and the Massachusetts area.
Strengthening the Identity of an Organization Focused on Diversity and Equity — Coalition On Race
A New Jersey Community focused on equity for more than 50 years
Digital.ai: Helping a Digital Transformation Leader Infuse Values Into Its Brand
Expanding the Value Stream Management Category
