NUTMEG STATE BANK
- Branding
- Ecosystem Design
- Growth
- Strategy
Connecticuts' State Bank wanted to connect better with it's ecosystem

The Challenge
When you’re the go to community bank for an entire state, your stakeholder relationships can be vast and challenging. For Nutmeg State Bank, they were looking for a fresh look sure but they wanted to start in a way they aligned with their princples and was communicated well.
The Outcome
Entire Consciously and their web partner Mangrove.
Consciously worked with their board, teams and other outside stakeholders to articulate their values to the community in a way that resonates.


Our Case Studies
Building B YOU NYC: Crafting a Sustainable New York City Running Experience
Branding an equity energy future.
AI Company Using Humans for Content — Numerify
Building a Content Machine for an AI Analytics Company
Superbowl Staffing Agency Needs New Thinking — BCforward
Helping an international transformation change agent to define their public expression
Connecticuts’ State Bank Manifests Community — Nutmeg
Connecticuts' State Bank wanted to connect better with it's ecosystem
National Growth Marketing Campaign — Ad Council
Belonging and Place in the United States for those who need place-based community
Seth Godin’s MBA Startup Needed Help — Alt-MBA
HELPING THIS COMAPNY TRANSITION FROM MIOPIC TO BROAD AND INCLUSIVE. IN SHORT, SETH NEEDED SOME HEAT.
HealthTech Gets Look and Language — Rectangle Health
Lots of regulation means better processes for visual and verbal communication
Boston Needs Racial Wealth Equity Data — Boston Foundation
Providing resources for grant makers in Boston and the Massachusetts area.
Compass Trust Driver™
Your brand makes decisions based on a strong moral compass, prioritizing purpose over short-term profits.
Degrowth Trust Driver™
You challenge traditional business models by prioritizing sustainability and regeneration.
Cultured Trust Driver™
You build trust from the inside out by fostering a strong, values-driven culture.
Strengthening the Identity of an Organization Focused on Diversity and Equity — Coalition On Race
A New Jersey Community focused on equity for more than 50 years
Digital.ai: Helping a Digital Transformation Leader Infuse Values Into Its Brand
Expanding the Value Stream Management Category