BC Forward
- Branding
- Ecosystem Design
- Research
- Strategy
Helping an international transformation change agent to define their public expression
The Challenge
Established in 1998, BCforward has grown and evolved over the past several decades into a valued consultancy and staffing partner for top global companies. With a focus on IT and, more recently, agile transformation, the company was looking to better define its values, mission, positioning, and other key brand attributes.
The Outcome
We worked directly with CEO Justin Christian, who was a personal inspiration to our leadership in evolving Consciously to what it is today. We had many engaging conversations with the C suite in light of their evolving strategic mission to accurately nail down the messaging BCforward needed to define itself in the modern era.
The Story
Compared to many tech-focused companies, BCforward is well-entrenched. Founded in 1998, before most people had an internet-connected computer in their home, BCforward aimed to provide top-quality IT personnel for companies undergoing digital transformation.
As tech evolved, so did the company. The agile revolution of the mid 2000s meant that having technology in your building was no longer enough. Digital experiences had to be integrated into your service delivery model and at nearly every stage of the value creation pipeline. In light of this, BCforward grew its capabilities to not just provide the right personnel, but to also inform the right strategy to make the best use of the right people. They became a leading strategic consultancy and staffing partner for companies like Hewlitt Packard and the National Football League.
cont…
As tech evolved, so did the company. The agile revolution of the mid 2000s meant that having technology in your building was no longer enough. Digital experiences had to be integrated into your service delivery model and at nearly every stage of the value creation pipeline. In light of this, BCforward grew its capabilities to not just provide the right personnel, but to also inform the right strategy to make the best use of the right people. They became a leading strategic consultancy and staffing partner for companies like Hewlitt Packard and the National Football League.
BC Forward wished to reflect its current goals, mission, and company positioning within its outward and inward-facing messaging. They engaged us at Consciously to talk about their current trajectory and what they wished to focus on most within their vertical. We discussed what differentiated them from similar competitors, with a focus on consulting and strategy first and staffing as the logical conclusion to those conversations.
It was a privilege to speak with Justin Christian, recipient of EY’s Entrepreneur of the Year Award, who is undeniably a dynamic CEO leading a great, highly engaged team. Our discussions pulled at common threads from the strategic team’s point of view and wove them together into a compelling brand story
Our work provided foundational messaging documents and served as the seed inspiration for a website and branding language rewrite. The efforts we put into discovering what the BCforward brand is today — and how it reflects their mission going forward — will help chart a route towards further success, recognition, and appreciation among companies seeking to digitally reinvent themselves.
Our Case Studies
C-Suite’s Guide to Unconscious Bias
"While climate has global effects, the solutions lay within local municipalities across the country." – Rai-mon Nemar Barnes
Brand Strategy + Growth for Energy SaaS
Branding a New Line of Business Without Losing Legacy Clients · Strategy, Execution, and Product Marketing Under One Roof
From Race Concept to Branded Event NYC Business Community
A Race That Needed an Identity Before It Had a Name · Naming, Branding, Sponsorship, Website, and Campaign as One System · Built to Grow Year Over Year
Brand Strategy, Product Design + Campaign for Sustainable Finance Platform
A Fintech Platform That Needed to Educate Before It Could Convert · Brand Strategy + Product Design + #AskSustainable Campaign · A Consistent Voice Across Every Channel and Touchpoint
Branding and Ecosystem Design for a Global FinTech Venture Firm
Values-Driven Finance Needs Trust Infrastructure · Stakeholder Mapping Across Institutions and Individuals · An Ecosystem Strategy That Earns Trust at Every Level
Webby-Nominated Branding and Product Design for the World’s Most Sustainably Certified Seafood Company
A Category Leader Whose Brand Hadn't Caught Up to Its Certifications · Branding, Product Design, and Ecosystem Strategy as One Platform · Webby Award Nominated 2023
Brand Strategy for an AR Experience Company Featured at MoMA and Tied to a Netflix Documentary
An AR Platform Built to Rewrite How We See History · Selected Alongside for MoMA Exhibition · App Launched the Day Trevor Noah Hosted a Town Hall With Will Smith · Branding, Ecosystem Design, Research, and Campaign Strategy
Brand Strategy and Platform Launch for On-Demand Talent Network
A 15-Year-Old Mentorship Organization Needed a Commercial Platform · Brand Identity, Website, and Performance Marketing · NBA Foundation Inaugural Grant: The Work Got Noticed · Brands Including Moët Hennessy, PepsiCo, AT&T, Google, P&G, and Spotify
Brand Strategy + Ecosystem Design for Chicago’s $7.5B Health Innovation District
A $7.5B+ Opportunity in One of Chicago's Most Historically Significant Neighborhoods · Brand Strategy, Stakeholder Research, and Pitch Collateral · 100+ Acres. 20% Affordable Housing. A New Metra Stop. 105% Renewable Energy. · Equitable Placemaking at Scale
Marketing Strategy and Execution for One of the Worlds leading Cultural Institutions
Five-Scholar Curation Council. A Months-Long Festival. A Marketing Brief Like No Other. · Audience Research, Influencer Strategy, and Content Production at Cultural Scale · Transmitting an Undefinable Energy to the Right Audiences
Influencer Strategy + Event Marketing for HBO’s Watchmen Launch
HBO's Own Machine Had a Blind Spot · Partnership With consciously · 400+ at the Atlanta Pre-Screening · Comic Con Activation · Content, Events, and Cross-Community Reach
2 Million Reached: Brand + Campaign for Brooklyn Incubator
One of NYC's Biggest Economic Zones and incubator Needed an · Brand Strategy, Web Platform, and #BuildTheFutureNYC Campaign · 2M+ Reach Across Five Boroughs · A Blueprint Other Cities Are Now Following
Agency of Record Brand Strategy + Content for Identity Security Leader
Unmatched Technology. No Brand Voice to Match It. · Website Rebuild + Brand Strategy + Content System as Agency of Record · From Legacy Web 1.0 to Thought Leadership Platform · A Company Now Trusted by 30+ Fortune 100 Clients
Brand Strategy + Community Health Outreach for National Telehealth + In-Clinic
Funding Cuts. Then a Pandemic. A 100-Year-Old Organization Needed a New Reach Strategy · Audience Research Across BIPOC, Transgender, and Low-Income Communities · Brand Voice, Go-to-Market, Telehealth Activation, and Geofencing · Awareness, Reach, and Foot Traffic All Showed Marked Improvement
AI Company Using Humans for Content — Numerify
Building a Content Machine for an AI Analytics Company
Superbowl Staffing Agency Needs New Thinking — BCforward
Helping an international transformation change agent to define their public expression
Connecticuts’ State Bank Manifests Community — Nutmeg
Connecticuts' State Bank wanted to connect better with it's ecosystem
National Growth Marketing Campaign for Legacy National Non-profit
Place-Based Community at National Scale · Ecosystem Activation Across Diverse Stakeholder Groups · What It Means to Market Belonging
Brand Identity Refresh + Marketing That Delivered 10x Engagement
A Brand Defined by One Name Needed a Voice of Its Own · Identity + Positioning + Campaign Infrastructure · 10x Across Awareness, Reach, and Engagement
Brand Identity + Messaging for a Regulated HealthTech Company
Regulated Spaces Demand Precise Visual and Verbal Systems · Identity Built for Trust Under Scrutiny · Messaging That Works for Both Patients and Providers
Post-Acquisition Brand Unification as Agency of Record
Two Acquisitions. One Year. Millions of Jira Users Watching. · Brand Strategy During a Global Crisis · Agency of Record: Content, Branding, Social, and Brand Anthem · Three Entities. One Cohesive Brand.
Boston Needs Racial Wealth Equity Data — Boston Foundation
Providing resources for grant makers in Boston and the Massachusetts area.
EASI Demographics: Helping One of the Country’s Largest Data Suppliers Look the Part
Three Distinct Buyer Personas. One Coherent Brand. · Rebrand Built for a High-End Client Roster · Ecommerce and Sales Journey Redesign
Strengthening the Identity of an Organization Focused on Diversity and Equity — Coalition On Race
A New Jersey Community focused on equity for more than 50 years
Aligning Five Acquired Companies Under One Inclusive Brand for Digital Transformation Leader
Post-Acquisition Brand Alignment Across Five Companies · Values Built Into Style Guide and Production Process · Equity as Infrastructure, Not Add-On
