Brand Strategy for an Augmented Reality Company Featured at MoMA
- Branding
- Ecosystem Design
- Growth
- Reporting
- Research
- Strategy
- Studio
An AR Platform Built to Rewrite How We See History · Selected Alongside for MoMA Exhibition · App Launched the Day Trevor Noah Hosted a Town Hall With Will Smith · Branding, Ecosystem Design, Research, and Campaign Strategy
The Situation
We know that seeing yourself in monuments and within living history transforms perspectives. Changes can happen at the individual and community level when we empower ourselves by coming face-to-face with the histories general society doesn’t want to talk about.
Our augmented reality (AR) experiences are a perfect fit for educational initiatives, museum outreach, in-community events, and organized social justice efforts.
Customized experiences are available, and we’re always working on the next big thing(s). Give us a shout if you want to collaborate, and see the transformation that happens with seeing and knowing from the perspective of the past.
MoMA: Architecture Now, New York
New York’s Museum of Modern Art welcomed our submission to their Architecture Now: New York, New Publics exhibition alongside 11 other showcased projects. The objective of the exhibition was to imagine a future where past harmful inequities manifested through public-facing architecture were amended to make spaces inviting to all.
“Considering the city as an ecosystem, these inventive approaches envision a future in which architecture creates more accessible, sustainable, and equitable cities,” said MoMA of the exhibition.
The Work
Kinfolk was invited to contribute a technological and virtual component, one capable of rewriting perceptions instantly through the power of Augmented Reality. Our augmented reality installation enabled museum visitors to choose their monuments, place them virtually, and get acquainted with the past of some of the most important Kinfolk throughout world history. Virtual monuments created through our partnerships with artists and archivists represent a more-positive, equitable, and cross-cultural future — one that depicts pivotal Black and Brown historical figures visibly, equitably, and accessibly.
Netflix Amend: Will Smith, Larry Wilmore, Bryan Stevenson….
Produced by Netflix and hosted by Will Smith, Larry Wilmore, and Bryan Stevenson, Amend is a journey through the circumstances that led to the ratification of the 14th Amendment. While lots of people understand the effects of the equal protection clause by way of media coverage on civil cases, they may not know exactly what it is or why it came to be. Amend shows the historical context that eventually led to a political demand for the 14th Amendment — and why its protections were far from guaranteed to BIPOC people living in the 20th and 21st centuries.
The Kinfolk AR app was a perfect fit to amplify and extend the messages broadcast within Amend. We launched the app on the same day Trevor Noah hosted a town hall promoting the documentary, which included an interview with documentary host and executive producer Will Smith.
Campaigns
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