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Certifications

Discover deeper connections for your business by understanding the values and dynamics of your stakeholders, communities, and associations happening in their real-time interactions.

We’ll bring the information and insights back to you for better planning and execution of day-to-day tactics against your long-term strategy-.

Executing a strategy is depending upon a clear understanding of your business and it's ecosystem.

Post-Acquisition Brand Unification as Agency of Record

Two Acquisitions. One Year. Millions of Jira Users Watching. · Brand Strategy During a Global Crisis · Agency of Record: Content, Branding, Social, and Brand Anthem · Three Entities. One Cohesive Brand.

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Certifications are about Trust

Strategy Development

Create a flexible path to certification.

Impact Measurement

Improvise based on real-time impact data.

Certification Exectution

Engage with stakeholders dynamically throughout the process.

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How to get certified

We understand that achieving B Corp certification requires a strategy that adapts to your unique business environment. Our improvisation-driven approach allows your team to pivot and respond to evolving requirements while maintaining a focus on your values. This flexibility enables your business to confidently navigate the certification process while remaining true to its purpose.

B Corp certification isn’t just about static metrics—it’s about how your business impacts the world in real time. We work with your leaders and teams to measure social and environmental performance dynamically, empowering them to improvise messaging that reflects your company’s values. This ensures that your impact is communicated authentically throughout the certification process.

Achieving and maintaining B Corp certification requires ongoing engagement with stakeholders. We train your team to improvise their communication, allowing them to adapt their messaging to different audiences and scenarios as your certification journey unfolds. This dynamic approach not only drives certification success but also deepens relationships with stakeholders who value your commitment to positive impact.

B Corp certification is a long-term commitment, and maintaining it requires continuous engagement and adaptability. We work with your team to ensure that their messaging remains improvisational, flexible, and aligned with the evolving standards of B Corp certification. This ongoing support allows your business to continue its journey with confidence and authenticity.

Strategy

Clients

“They’ve been a great partner in helping us identify how we will succeed in the market.”

Josephene Taylor

Here’s how we’ will Work Together

Build The Plan

Together, we build a strategy that adapts to the unique needs of your business, allowing your leaders and teams to improvise as necessary throughout the B Corp certification process.

Train Your People

We train your team to measure and communicate your business’s social and environmental impact in real time, ensuring that your messaging remains responsive and authentic during and after the certification process.

Ongoing Support

Post-certification, we continue to provide support, helping your team maintain flexibility and adaptability in their communication with stakeholders as your business evolves.

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Our Case Studies

Brand Strategy + Growth for Energy SaaS 

Branding a New Line of Business Without Losing Legacy Clients · Strategy, Execution, and Product Marketing Under One Roof

From Race Concept to Branded Event NYC Business Community

A Race That Needed an Identity Before It Had a Name · Naming, Branding, Sponsorship, Website, and Campaign as One System · Built to Grow Year Over Year

Brand Strategy, Product Design + Campaign for Sustainable Finance Platform

A Fintech Platform That Needed to Educate Before It Could Convert · Brand Strategy + Product Design + #AskSustainable Campaign · A Consistent Voice Across Every Channel and Touchpoint

Branding and Ecosystem Design for a Global FinTech Venture Firm 

Values-Driven Finance Needs Trust Infrastructure · Stakeholder Mapping Across Institutions and Individuals · An Ecosystem Strategy That Earns Trust at Every Level

Webby-Nominated Branding and Product Design for the World’s Most Sustainably Certified Seafood Company

A Category Leader Whose Brand Hadn't Caught Up to Its Certifications · Branding, Product Design, and Ecosystem Strategy as One Platform · Webby Award Nominated 2023

Brand Strategy for an AR Experience Company Featured at MoMA and Tied to a Netflix Documentary

An AR Platform Built to Rewrite How We See History · Selected Alongside for MoMA Exhibition · App Launched the Day Trevor Noah Hosted a Town Hall With Will Smith · Branding, Ecosystem Design, Research, and Campaign Strategy

Brand Strategy and Platform Launch for On-Demand Talent Network

A 15-Year-Old Mentorship Organization Needed a Commercial Platform · Brand Identity, Website, and Performance Marketing · NBA Foundation Inaugural Grant: The Work Got Noticed · Brands Including Moët Hennessy, PepsiCo, AT&T, Google, P&G, and Spotify

Brand Strategy + Ecosystem Design for Chicago’s $7.5B Health Innovation District

A $7.5B+ Opportunity in One of Chicago's Most Historically Significant Neighborhoods · Brand Strategy, Stakeholder Research, and Pitch Collateral · 100+ Acres. 20% Affordable Housing. A New Metra Stop. 105% Renewable Energy. · Equitable Placemaking at Scale

Marketing Strategy and Execution for One of the Worlds leading Cultural Institutions

Five-Scholar Curation Council. A Months-Long Festival. A Marketing Brief Like No Other. · Audience Research, Influencer Strategy, and Content Production at Cultural Scale · Transmitting an Undefinable Energy to the Right Audiences

Influencer Strategy + Event Marketing for HBO’s Watchmen Launch

HBO's Own Machine Had a Blind Spot · Partnership With consciously · 400+ at the Atlanta Pre-Screening · Comic Con Activation · Content, Events, and Cross-Community Reach

2 Million Reached: Brand + Campaign for Brooklyn Incubator

One of NYC's Biggest Economic Zones and incubator Needed an · Brand Strategy, Web Platform, and #BuildTheFutureNYC Campaign · 2M+ Reach Across Five Boroughs · A Blueprint Other Cities Are Now Following

Agency of Record Brand Strategy + Content for Identity Security Leader

Unmatched Technology. No Brand Voice to Match It. · Website Rebuild + Brand Strategy + Content System as Agency of Record · From Legacy Web 1.0 to Thought Leadership Platform · A Company Now Trusted by 30+ Fortune 100 Clients

Brand Strategy + Community Health Outreach for National Telehealth + In-Clinic

Funding Cuts. Then a Pandemic. A 100-Year-Old Organization Needed a New Reach Strategy · Audience Research Across BIPOC, Transgender, and Low-Income Communities · Brand Voice, Go-to-Market, Telehealth Activation, and Geofencing · Awareness, Reach, and Foot Traffic All Showed Marked Improvement

AI Company Using Humans for Content — Numerify

Building a Content Machine for an AI Analytics Company

Superbowl Staffing Agency Needs New Thinking — BCforward

Helping an international transformation change agent to define their public expression

Connecticuts’ State Bank Manifests Community — Nutmeg

Connecticuts' State Bank wanted to connect better with it's ecosystem

Making a Theory into Change — B Lab

Working to make business a force for change

National Growth Marketing Campaign for Legacy National Non-profit 

Place-Based Community at National Scale · Ecosystem Activation Across Diverse Stakeholder Groups · What It Means to Market Belonging

Brand Identity Refresh + Marketing That Delivered 10x Engagement 

A Brand Defined by One Name Needed a Voice of Its Own · Identity + Positioning + Campaign Infrastructure · 10x Across Awareness, Reach, and Engagement

Brand Identity + Messaging for a Regulated HealthTech Company

Regulated Spaces Demand Precise Visual and Verbal Systems · Identity Built for Trust Under Scrutiny · Messaging That Works for Both Patients and Providers

Wealth is About More Than Money

Laying a Foundation for Data-Driven Wealth Equity

Post-Acquisition Brand Unification as Agency of Record

Two Acquisitions. One Year. Millions of Jira Users Watching. · Brand Strategy During a Global Crisis · Agency of Record: Content, Branding, Social, and Brand Anthem · Three Entities. One Cohesive Brand.

Boston Needs Racial Wealth Equity Data — Boston Foundation

Providing resources for grant makers in Boston and the Massachusetts area.

poly-identity

EASI Demographics: Helping One of the Country’s Largest Data Suppliers Look the Part

Three Distinct Buyer Personas. One Coherent Brand. · Rebrand Built for a High-End Client Roster · Ecommerce and Sales Journey Redesign

Aligning Five Acquired Companies Under One Inclusive Brand for Digital Transformation Leader

Post-Acquisition Brand Alignment Across Five Companies · Values Built Into Style Guide and Production Process · Equity as Infrastructure, Not Add-On

National B2G Branding and Content — Cocensus

Laying a Foundation for Data-Driven Wealth Equity