Black Wealth Data Center
- Branding
Laying a Foundation for Data-Driven Wealth Equity
The Challenge
The Black Wealth Data Center (BWDC) was established in response to the pressing need for reliable and accessible data on racial wealth disparities. Until now, data on this topic has been outdated, inaccessible, and lacking racial disaggregation and local-level information. This lack of comprehensive and up-to-date data has hindered the ability of practitioners, policymakers, and institutions to understand and address the root causes of racial wealth disparities effectively. The BWDC was created to fill these gaps and provide practitioners and policymakers with the necessary data to develop and implement targeted programs and policies that promote racial wealth equity.
The Challenge
- How to help practitioners and policymakers from all type of organisations access relevant data available for their programs and policies to increase racial wealth equity?
- How to ?
- How to?
An identity paying tribute to black history
The typeface used in our logo is VTC DuBois, designed by Tre Seals and based on the lettering used by Black sociologist W.E.B. DuBois and his students for his data collection in “Visualizing Black America” originally exhibited in 1900. It speaks to the fact that Black individuals have always been interested in broader storytelling and research about life and accumulation of wealth.
cont…
The acorn icon is a reference to Tulsa’s native oak trees, a nod to Bloomberg Philanthropies’ Greenwood Initiative’s namesake, and a representation of investment and optimism for greater things to come.
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Changing the narrative on Black wealth: centering Black experiences
The narrative on Black wealth has previously been one that places the responsibility on the individual to resolve inequity, and does not acknowledge systems of inequity
- Our data must center Black experiences and focus on Black wealth to come up with solutions that reflect the true needs.
- Data alone does not provide the full picture of Black wealth; the platform must provide the lived experiences and context for the data
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Illustrating the complexity of black wealth
BW Data Tool infographics , data language
resonate with the right academic, professional, and social communities while positioning the Black Wealth Data Center as an incredibly valuable source of fuel for overdue social changes.