ALT MBA
- Branding
HELPING THIS COMAPNY TRANSITION FROM MIOPIC TO BROAD AND INCLUSIVE. IN SHORT, SETH NEEDED SOME HEAT.
The Challenge
There are a lot of business programs and schools out there, but none quite like the altMBA. It’s a 4-week intensive, results-oriented, online workshop designed to help leaders grow their businesses. The challenge was to update the brand identity and aesthetic as well as create marketing assets and campaigns that represent where the company is today. With an outgoing celebrity founder they found themselves seeking to define their future in meaningful ways with words, visuals and a great user journey.
The Work
We not only updated their brand identity with something that matches who they are, as well as their values but helped to better articulate their positioning and place in the market.
Bringing Alt MBA to life
We also started their road on a better and more expansive marketing campaigns that speak to audiences in truly authentic ways.
Results
We increase visibility and awareness and gave the company something they can be proud of from an identity standpoint. Their metrics around awareness, reach and engagement increase by at least 10x’s across the board and we look forward to more.
Our Case Studies
AI Company Using Humans for Content — Numerify
Building a Content Machine for an AI Analytics Company
Superbowl Staffing Agency Needs New Thinking — BCforward
Helping an international transformation change agent to define their public expression
Connecticuts’ State Bank Manifests Community — Nutmeg
Connecticuts' State Bank wanted to connect better with it's ecosystem
Seth Godin’s MBA Startup Needed Help — Alt-MBA
HELPING THIS COMAPNY TRANSITION FROM MIOPIC TO BROAD AND INCLUSIVE. IN SHORT, SETH NEEDED SOME HEAT.
HealthTech Gets Look and Language — Rectangle Health
Lots of regulation means better processes for visual and verbal communication
National Growth Marketing Campaign — Ad Council
Belonging and Place in the United States for those who need place-based community
Boston Needs Racial Wealth Equity Data — Boston Foundation
Providing resources for grant makers in Boston and the Massachusetts area.
Strengthening the Identity of an Organization Focused on Diversity and Equity — Coalition On Race
A New Jersey Community focused on equity for more than 50 years
Digital.ai: Helping a Digital Transformation Leader Infuse Values Into Its Brand
Expanding the Value Stream Management Category
