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ALT MBA

  • Branding

HELPING THIS COMAPNY TRANSITION FROM MIOPIC TO BROAD AND INCLUSIVE. IN SHORT, SETH NEEDED SOME HEAT.

The Challenge

There are a lot of business programs and schools out there, but none quite like the altMBA. It’s a 4-week intensive, results-oriented, online workshop designed to help leaders grow their businesses. The challenge was to update the brand identity and aesthetic as well as create marketing assets and campaigns that represent where the company is today. With an outgoing celebrity founder they found themselves seeking to define their future in meaningful ways with words, visuals and a great user journey.

The Work

We not only updated their brand identity with something that matches who they are, as well as their values but helped to better articulate their positioning and place in the market.

Bringing Alt MBA to life

We also started their road on a better and more expansive marketing campaigns that speak to audiences in truly authentic ways.

 

Results

We increase visibility and awareness and gave the company something they can be proud of from an identity standpoint. Their metrics around awareness, reach and engagement increase by at least 10x’s across the board and we look forward to more.

 

Our Case Studies

Building Equitable Energy Futures

Branding an equity energy future.

Helping the Nation Find Sustainable Banking

Sustainable banking can be found here

Fintech Ecosystems with Purpose

Helping a Global Venture Firm Build a more Fair Financial System

The Most Sustainable Fishery in the World

Branding for the most sustainable fishery in the world

Branding For Our Collective Histories

Our Collective Histories built for a Connected Future

Regenerative Realestate Ecosystem

Building a Regenerative Community for the city of Chicago

AI Company Using Humans for Content — Numerify

Building a Content Machine for an AI Analytics Company

Superbowl Staffing Agency Needs New Thinking — BCforward

Helping an international transformation change agent to define their public expression

Connecticuts’ State Bank Manifests Community — Nutmeg

Connecticuts' State Bank wanted to connect better with it's ecosystem

Making a Theory into Change — B Lab

Working to make business a force for change

Seth Godin’s MBA Startup Needed Help — Alt-MBA

HELPING THIS COMAPNY TRANSITION FROM MIOPIC TO BROAD AND INCLUSIVE. IN SHORT, SETH NEEDED SOME HEAT.

Helping Tech PM’s Build With Joy — Tempo

Getting a Rising Tech Star Into a New Rhythm

Black Wealth is About More Than Money

Laying a Foundation for Data-Driven Wealth Equity

HealthTech Gets Look and Language — Rectangle Health

Lots of regulation means better processes for visual and verbal communication

National Growth Marketing Campaign — Ad Council

Belonging and Place in the United States for those who need place-based community

Boston Needs Racial Wealth Equity Data — Boston Foundation

Providing resources for grant makers in Boston and the Massachusetts area.

National B2G Branding and Content — Cocensus

Laying a Foundation for Data-Driven Wealth Equity