Black Wealth Data Center

The Black Wealth Data Center (BWDC) was established in response to the pressing need for reliable and accessible data on racial wealth disparities. Until now, data on this topic has been outdated, inaccessible, and lacking racial disaggregation and local-level information. This lack of comprehensive and up-to-date data has hindered the ability of practitioners, policymakers, and institutions to understand and address the root causes of racial wealth disparities effectively. The BWDC was created to fill these gaps and provide practitioners and policymakers with the necessary data to develop and implement targeted programs and policies that promote racial wealth equity.

The Black Wealth Data Center (BWDC), launched by Bloomberg Philanthropies’ Greenwood Initiative, was built to address racial wealth disparities. Their mission is to empower decision-makers with comprehensive data to shape policies that promote Black wealth. However, prior to Consciously’s involvement, BWDC faced challenges in conveying their value proposition effectively to a broad audience. This included increasing data access and usage among policymakers, researchers, and community leaders, while managing the complexity of racial wealth equity data. Their key need was a cohesive marketing strategy to reach millions, ensuring their platform was positioned as a vital resource for stakeholders seeking to close the racial wealth gap

Strategy Outcomes The strategy focused on integrating the voice of key stakeholders into BWDC’s core narrative, resulting in enhanced engagement. The messaging framework positioned BWDC as a leader in racial wealth data, increasing recognition among decision-makers nationwide.

Branding Outcomes Consciously helped shape BWDC’s identity as the go-to platform for racial wealth equity data, ensuring that their brand communicated both authority and accessibility, fostering trust with a diverse range of users.

Marketing Outcomes Performance marketing efforts successfully drove traffic, reaching millions monthly. This created broad awareness and resulted in significant adoption of the platform, particularly among policymakers and social advocates seeking reliable data

The acorn icon is a reference to Tulsa’s native oak trees, a nod to Bloomberg Philanthropies’ Greenwood Initiative’s namesake, and a representation of investment and optimism for greater things to come.

The typeface used in our logo is VTC DuBois, designed by Tre Seals and based on the lettering used by Black sociologist W.E.B. DuBois and his students for his data collection in “Visualizing Black America” originally exhibited in 1900. It speaks to the fact that Black individuals have always been interested in broader storytelling and research about life and accumulation of wealth.

BWDC’s mission is deeply rooted in equity, sustainability, and the empowerment of marginalized communities. Consciously mirrored these values by emphasizing the role of accessible data in driving policy changes that lead to systemic wealth redistribution. The messaging highlighted the ethical responsibility of leaders to act on this data to close racial wealth gaps. This alignment between values and marketing strategy helped build stronger trust with stakeholders, showcasing BWDC not just as a data provider, but as a champion for racial equity​

BW Data Tool infographics , data language
resonate with the right academic, professional, and social communities while positioning the Black Wealth Data Center as an incredibly valuable source of fuel for overdue social changes.