Helping Tech PM’s Build With Joy — Tempo
Getting a Rising Tech Star Into a New Rhythm
Read our insightsThe ultimate strategy for business success is aligning the values your company is built on with the value it provides to its stakeholders.
In this way, you can’t be copied — and loyalty increases because there’s only one version of your offering.
In STRATEGY, there is nothing more valuable than trust. It’s fuel to meet your goals.
Getting a Rising Tech Star Into a New Rhythm
Read our insightsYour goals are one of the main ingredients we need for a coherent strategy — and without trust, we’re sure to miss them.
What we’ve seen time and time again is that the best marketing focuses on connecting and engaging audiences to produce value-generating relationships built on trust.
Any strategy that doesn’t consider the team and budget needed to create them is missing something.
A fish shouldn’t be judged on its ability to walk a desert. We need to judge it in context against those who seem to do similar things and have similar ways of being.
Our Brand Trust Pillars™ seek to frame the context you exist in, so that as we communicate and have others do so for us, we share a reference on our context in the world.
We’ve actually had clients not want to share business goals, at first. “Why do you need to know our business goals, we have our marketing goals ready to go”. A strategy that doesn’t consider your capabilities, team skills, budget, deadlines and most importantly the goals you’re trying to achieve is just a plan (and a bad one at that). We’ll build out a robust plan, after we determine your strategy based on company goals.
We’ll map your brand values, product value, and business model to map your unique position in the category. Whether we’re designing a new one or mapping your place within, your category is where we’ll focus on bringing your strategy to life.
Your product, services and solutions portfolio is the delivery method for your value proposition and brand promise. So articulating how, why, when, what, where and for how much will be a primary factor that shapes strategy.
Your brand, any brand, is about building relationships. While many people define that term “brand” in many ways, one thing we can all agree on is we build them to start, improve and keep relationships. Stakeholder mapping is where we determine who those relationships are with and why.
Your business ecosystem — as opposed to your category or industry (we get it, it’s a lot) — is where we focus on the relationships and stakeholders that make your business go. We can’t be everything to everyone, so your ecosystem map is how we determine focus, timing, and the ways we deliver our value.
Knowing your PVMV (Purpose Vision Mission Values) is what helps communicate the direction your team should move in, as well as where you stand in the ecosystems you are a part of. As you grow internal and external relationships, it’s key that the company knows itself and codifies what it knows to share with others.
“They’ve been a great partner in helping us identify how we will succeed in the market.”
Josephene Taylor
You pay a flat monthly rate — no surprises — and have a highly skilled and flexible marketing team at your disposal. Hourly rates distract businesses with the amount of hours worked instead of the work being done. A flat rate keeps everyone focused on the goal at hand, and producing the best work with the time and resources available.
We put together a marketing team for you that we call a pod. Instead of using the same staff to execute every job, we find experts whose style and execution match closely to the company’s desired voice and aesthetic. In this way, each pod and its output is unique to the client.
We reassess your rate quarterly by evaluating the amount of work to be done and the skill sets necessary to accomplish your goals. By constantly evaluating the landscape, we allow the deliverables to evolve naturally and never be outpaced by the market.