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Solution Audience Persona™

The Gist

 

In a world where profiling is rampant, we want to move past outdated mods of guessing who and why people are or assigning thoughts and feelings to imaginary people without knowing their context. In today’s world people are voluntarily giving signals about the things they like and sharing them with us. All we need to do is listen. From there, we can build an ICP about audiences, the platforms they use, the sites they visit, and the podcasts they listen to and then make sure we are there to connect. It’s a better, more ethical, more responsible way to connect.

What is it?

The brand map codifies a brand’s voice, visual identity, emotive properties, systems, and artifacts.

Our method empowers brands to move through the world with agency: by placing flags that signify our principles, and planting seeds about what we stand for and why that’s important to the services we offer and the products we create.

Deliverables

  1. 01 Affinities

    • Affinities Podcasts
    • YouTube Channels
    • Subreddits
    • Social Networks

  2. 02 Search Keywords

    • Keyword
    • Trending Keywords
    • Trending Questions

  3. 03 The Right Social Networks

    • Social Platforms
    • Financial Platforms
    • Ecommerce Platforms

  4. 04 Useable Lists

    • Publication Lists
    • PR Lists
    • Partnership Lists

  5. 05 Data-Backed Personas

    • Age
    • Skills
    • Interests
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Our Approach

See how we do things

By working with community personas, we can create more engaged calls to action across all of our platforms.

By zooming out and refocusing towards inclusivity, we can look at collective pains and gains, and respond with messaging for products and services that resonate beyond the singular. The goal is engaged audiences.

Here’s how we’ will Reseach Your Audiences

Behaviors

Find out what they visit, read, watch, listen-to, and follow.

Characteristics

Learn the keywords they search for, how they describe themselves in their bios, language in their content.

Demographics

Dive into gender, age, interests, job titles, education, and more.

Begin your project today

Our Case Studies

Building Equitable Energy Futures

Branding an equity energy future.

Helping the Nation Find Sustainable Banking

Sustainable banking can be found here

Fintech Ecosystems with Purpose

Helping a Global Venture Firm Build a more Fair Financial System

The Most Sustainable Fishery in the World

Branding for the most sustainable fishery in the world

Branding For Our Collective Histories

Our Collective Histories built for a Connected Future

Regenerative Realestate Ecosystem

Building a Regenerative Community for the city of Chicago

AI Company Using Humans for Content — Numerify

Building a Content Machine for an AI Analytics Company

Superbowl Staffing Agency Needs New Thinking — BCforward

Helping an international transformation change agent to define their public expression

Connecticuts’ State Bank Manifests Community — Nutmeg

Connecticuts' State Bank wanted to connect better with it's ecosystem

Making a Theory into Change — B Lab

Working to make business a force for change

Seth Godin’s MBA Startup Needed Help — Alt-MBA

HELPING THIS COMAPNY TRANSITION FROM MIOPIC TO BROAD AND INCLUSIVE. IN SHORT, SETH NEEDED SOME HEAT.

Helping Tech PM’s Build With Joy — Tempo

Getting a Rising Tech Star Into a New Rhythm

Black Wealth is About More Than Money

Laying a Foundation for Data-Driven Wealth Equity

HealthTech Gets Look and Language — Rectangle Health

Lots of regulation means better processes for visual and verbal communication

National Growth Marketing Campaign — Ad Council

Belonging and Place in the United States for those who need place-based community

Boston Needs Racial Wealth Equity Data — Boston Foundation

Providing resources for grant makers in Boston and the Massachusetts area.

National B2G Branding and Content — Cocensus

Laying a Foundation for Data-Driven Wealth Equity