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Solution Stakeholder Journeys™

The Gist

 

Customer journeys, user journey mapping and what’s never really discussed is the experience of those who encounter the company and may take some time to purchase or never purchase. Or creating experiences for those who are not longer-term customers but are invested in who we are and what we do. We’re going to build out messaging and engagement for all of our stakeholders, without the exhaustive effort. We call this building stakeholder journeys and it’s the way marketing was meant to work.

The Stakeholder Journeys™ is the most important part of your stakeholder marketing platform which consist of your

Canon
Mapping
Journeys
and Artifacts.

They all work together to create a powerful brand and marketing platform that empowers your teams and partners to show up authentically and build connections that last and deepen over time.

Deliverables

  1. 01 Relationship Journeys

    • Messaging Pillars
    • Content Types
    • Touch Points
  2. 02 Exchange journeys

    • Messaging Pillars
    • Keyword Strategies
    • CTA's
  3. 03 Brand Guides

    • Voice Style Guide
    • Identity System
  4. 04 Stakeholder Content Types

    • Positioning
    • Authority
    • Stakeholder
    • Product / Services / Solutions
    • Discovery / Search

Our method bridges the chasm between how a company thinks about its values and how those values connect to its value.

In order to connect your value to your values we have to consider both the business and the brand so that when we engage, we know who we are and why.

For this reason, stakeholder brands aren’t looking to run campaigns as much as feed and fuel strong lasting reciprocal relationships.

Here’s how we’ will Work Together

Flat-rate

You pay a flat monthly rate – no surprises – and have a highly-skilled, flexible marketing team at your disposal. Hourly rates distract businesses with the amount of hours worked instead of the work being done. A flat rate keeps everyone focused on the goal at hand and producing the best work with the time and resources available.

Pod teams

We put together a marketing team for you that we call a pod. Instead of using the same staff to execute every job, we find experts whose own style and executions match closest to the company’s own desired voice and aesthetic. In this way, each pod is unique to the client and so is the output.

Sprints

We reassess your rate quarterly by evaluating the amount of work to be done and all the skill sets necessary to accomplish the goals. By constantly evaluating the landscape, we allow the deliverables to evolve naturally and never be outpaced by the market.

Begin your project today

Our Case Studies

Building Equitable Energy Futures

Branding an equity energy future.

Helping the Nation Find Sustainable Banking

Sustainable banking can be found here

Fintech Ecosystems with Purpose

Helping a Global Venture Firm Build a more Fair Financial System

The Most Sustainable Fishery in the World

Branding for the most sustainable fishery in the world

Branding For Our Collective Histories

Our Collective Histories built for a Connected Future

Regenerative Realestate Ecosystem

Building a Regenerative Community for the city of Chicago

AI Company Using Humans for Content — Numerify

Building a Content Machine for an AI Analytics Company

Superbowl Staffing Agency Needs New Thinking — BCforward

Helping an international transformation change agent to define their public expression

Connecticuts’ State Bank Manifests Community — Nutmeg

Connecticuts' State Bank wanted to connect better with it's ecosystem

Making a Theory into Change — B Lab

Working to make business a force for change

Seth Godin’s MBA Startup Needed Help — Alt-MBA

HELPING THIS COMAPNY TRANSITION FROM MIOPIC TO BROAD AND INCLUSIVE. IN SHORT, SETH NEEDED SOME HEAT.

Helping Tech PM’s Build With Joy — Tempo

Getting a Rising Tech Star Into a New Rhythm

Black Wealth is About More Than Money

Laying a Foundation for Data-Driven Wealth Equity

HealthTech Gets Look and Language — Rectangle Health

Lots of regulation means better processes for visual and verbal communication

National Growth Marketing Campaign — Ad Council

Belonging and Place in the United States for those who need place-based community

Boston Needs Racial Wealth Equity Data — Boston Foundation

Providing resources for grant makers in Boston and the Massachusetts area.

National B2G Branding and Content — Cocensus

Laying a Foundation for Data-Driven Wealth Equity