Solution Stakeholder Journeys™
The Gist
Customer journeys, user journey mapping and what’s never really discussed is the experience of those who encounter the company and may take some time to purchase or never purchase. Or creating experiences for those who are not longer-term customers but are invested in who we are and what we do. We’re going to build out messaging and engagement for all of our stakeholders, without the exhaustive effort. We call this building stakeholder journeys and it’s the way marketing was meant to work.
The Stakeholder Journeys™ is the most important part of your stakeholder marketing platform which consist of your
Canon
Mapping
Journeys
and Artifacts.
They all work together to create a powerful brand and marketing platform that empowers your teams and partners to show up authentically and build connections that last and deepen over time.
Deliverables
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01 Relationship Journeys
- Messaging Pillars
- Content Types
- Touch Points
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02 Exchange journeys
- Messaging Pillars
- Keyword Strategies
- CTA's
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03 Brand Guides
- Voice Style Guide
- Identity System
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04 Stakeholder Content Types
- Positioning
- Authority
- Stakeholder
- Product / Services / Solutions
- Discovery / Search
Our Approach
Our method bridges the chasm between how a company thinks about its values and how those values connect to its value.
In order to connect your value to your values we have to consider both the business and the brand so that when we engage, we know who we are and why.
For this reason, stakeholder brands aren’t looking to run campaigns as much as feed and fuel strong lasting reciprocal relationships.
Here’s how we’ will Work Together
Flat-rate
You pay a flat monthly rate – no surprises – and have a highly-skilled, flexible marketing team at your disposal. Hourly rates distract businesses with the amount of hours worked instead of the work being done. A flat rate keeps everyone focused on the goal at hand and producing the best work with the time and resources available.
Pod teams
We put together a marketing team for you that we call a pod. Instead of using the same staff to execute every job, we find experts whose own style and executions match closest to the company’s own desired voice and aesthetic. In this way, each pod is unique to the client and so is the output.
Sprints
We reassess your rate quarterly by evaluating the amount of work to be done and all the skill sets necessary to accomplish the goals. By constantly evaluating the landscape, we allow the deliverables to evolve naturally and never be outpaced by the market.