Solution Brand Canon™
The Gist
This is where we make sure we’ve articulated who, what, why and how we are in ways that are clear. Why should we be trusted and when shouldn’t we ask for trust? How do our products and services build or tear down that trust? The better we know ourselves and how we want to articulate our company truths (especially those about our products and services) the easier it will be to gain trust and revenue.
The Brand Canon™ is the most important part of your stakeholder marketing platform which consist of your
Canon
Mapping
Journeys
and Artifacts.
They all work together to create a powerful brand and marketing platform that empowers your teams and partners to show up authentically and build connections that last and deepen over time.
Deliverables
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01 Values Style Guide
- Brand Pillar Production
- Myth Creation
- Brand Promise
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02 Communications
- Core Messaging Guide
- Taxonomy
- Keywords
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03 Brand Guides
- Voice Style Guide
- Identity System
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04 Technology + Process
- Content Distribution
- Sales Enablement
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05 Touchpoint Map
- Paid, Owned, Earned
- Budget + Team Allotment
Our Approach
Our method bridges the chasm between how a company thinks about its values and how those values connect to its value.
In order to connect your value to your values we have to consider both the business and the brand so that when we engage, we know who we are and why.
For this reason, stakeholder brands aren’t looking to run campaigns as much as feed and fuel strong lasting reciprocal relationships.
Here’s how we’ will Work Together
Flat-rate
You pay a flat monthly rate – no surprises – and have a highly-skilled, flexible marketing team at your disposal. Hourly rates distract businesses with the amount of hours worked instead of the work being done. A flat rate keeps everyone focused on the goal at hand and producing the best work with the time and resources available.
Pod teams
We put together a marketing team for you that we call a pod. Instead of using the same staff to execute every job, we find experts whose own style and executions match closest to the company’s own desired voice and aesthetic. In this way, each pod is unique to the client and so is the output.
Sprints
We reassess your rate quarterly by evaluating the amount of work to be done and all the skill sets necessary to accomplish the goals. By constantly evaluating the landscape, we allow the deliverables to evolve naturally and never be outpaced by the market.
Our Case Studies
AI Company Using Humans for Content — Numerify
Building a Content Machine for an AI Analytics Company
Superbowl Staffing Agency Needs New Thinking — BCforward
Helping an international transformation change agent to define their public expression
Connecticuts’ State Bank Manifests Community — Nutmeg
Connecticuts' State Bank wanted to connect better with it's ecosystem
Seth Godin’s MBA Startup Needed Help — Alt-MBA
HELPING THIS COMAPNY TRANSITION FROM MIOPIC TO BROAD AND INCLUSIVE. IN SHORT, SETH NEEDED SOME HEAT.
HealthTech Gets Look and Language — Rectangle Health
Lots of regulation means better processes for visual and verbal communication
National Growth Marketing Campaign — Ad Council
Belonging and Place in the United States for those who need place-based community
Boston Needs Racial Wealth Equity Data — Boston Foundation
Providing resources for grant makers in Boston and the Massachusetts area.
Strengthening the Identity of an Organization Focused on Diversity and Equity — Coalition On Race
A New Jersey Community focused on equity for more than 50 years
Digital.ai: Helping a Digital Transformation Leader Infuse Values Into Its Brand
Expanding the Value Stream Management Category
