Solution Audience Persona™
The Gist
In a world where profiling is rampant, we want to move past outdated mods of guessing who and why people are or assigning thoughts and feelings to imaginary people without knowing their context. In today’s world people are voluntarily giving signals about the things they like and sharing them with us. All we need to do is listen. From there, we can build an ICP about audiences, the platforms they use, the sites they visit, and the podcasts they listen to and then make sure we are there to connect. It’s a better, more ethical, more responsible way to connect.
What is it?
The brand map codifies a brand’s voice, visual identity, emotive properties, systems, and artifacts.
Our method empowers brands to move through the world with agency: by placing flags that signify our principles, and planting seeds about what we stand for and why that’s important to the services we offer and the products we create.
Deliverables
-
01 Affinities
- Affinities Podcasts
- YouTube Channels
- Subreddits
- Social Networks
-
02 Search Keywords
- Keyword
- Trending Keywords
- Trending Questions
-
03 The Right Social Networks
- Social Platforms
- Financial Platforms
- Ecommerce Platforms
-
04 Useable Lists
- Publication Lists
- PR Lists
- Partnership Lists
-
05 Data-Backed Personas
- Age
- Skills
- Interests
Our Approach
By working with community personas, we can create more engaged calls to action across all of our platforms.
By zooming out and refocusing towards inclusivity, we can look at collective pains and gains, and respond with messaging for products and services that resonate beyond the singular. The goal is engaged audiences.
Here’s how we’ will Reseach Your Audiences
Behaviors
Find out what they visit, read, watch, listen-to, and follow.
Characteristics
Learn the keywords they search for, how they describe themselves in their bios, language in their content.
Demographics
Dive into gender, age, interests, job titles, education, and more.
Our Case Studies
Brand for Fintech with Purpose — Flourish
Helping a Global Venture Firm Build a more Fair Financial System
Building the Most Sustainable Fishery in the World — Culimer
Branding for the most sustainable fishery in the world
Branding For Our Collective Histories — Kinfolk
Our Collective Histories built for a Connected Future
CHICAGO Builds a REGENERATIVE Ecosystem — Bronzeville
Building a Regenerative Community for the city of Chicago
AI Company Using Humans for Content — Numerify
Building a Content Machine for an AI Analytics Company
Superbowl Staffing Agency Needs New Thinking — BCforward
Helping an international transformation change agent to define their public expression
Connecticuts’ State Bank Manifests Community — Nutmeg
Connecticuts' State Bank wanted to connect better with it's ecosystem
Seth Godin’s MBA Startup Needed Help — Alt-MBA
HELPING THIS COMAPNY TRANSITION FROM MIOPIC TO BROAD AND INCLUSIVE. IN SHORT, SETH NEEDED SOME HEAT.
HealthTech Gets Look and Language — Rectangle Health
Lots of regulation means better processes for visual and verbal communication
National Growth Marketing Campaign — Ad Council
Belonging and Place in the United States for those who need place-based community
Boston Needs Racial Wealth Equity Data — Boston Foundation
Providing resources for grant makers in Boston and the Massachusetts area.
Strengthening the Identity of an Organization Focused on Diversity and Equity — Coalition On Race
A New Jersey Community focused on equity for more than 50 years
Digital.ai: Helping a Digital Transformation Leader Infuse Values Into Its Brand
Expanding the Value Stream Management Category
