Services Inclusion Marketing
The problem for marketers and brands is that they’ve gotten so good at driving pinpoint messaging to a specific persona that they leave out the values that overlap and reveal the interdependence of community.
Learn more about the Community Persona™ model we use to tackle implicit biases in the marketing strategy process itself.
It's About Your Value(s)™
It's also about everything from funnels, social feeds, to hiring but most of all it's not about DEI.
Centering Our Stakeholders
Values
Develop skills to truly consider what matters to your stakeholders.
Bias
Learn how to being bias to concsciousness and do more to bring your true culture to light.
Tools
Empower leaders to use dynamic communication for positive change.
What is an inclusive experience?
Our method bridges the chasm between how a company thinks about its values and how those values connect to its value.
Outputs
- Origin and Myth Creation
- Values and Value Articulation
- Values and Value Map
f stakeholder capitalism really is the future, then companies need to shift marketing to a values-centric paradigm. Community personas, as opposed to customer personas, are the key. Our method for creating these isn’t rocket science. First, you define your company’s values and value (proposition). Then you listen for the values of your company’s stakeholder groups (i.e., communities). Then you match up your values with the people who share them.
Outputs
- Community Roles
- Community Values
We’ll build processes into your design so that inclusion is infused into how you deliver everything from products to campaigns.
Outputs
- Color Accessibility
- Image Descriptions for Visually Impaired
- Video Captioning for Hearing Impaired
- Inclusive Language
- Inclusive Photography
Elements: Relationships, Reparations, Standards, Monitoring/Review
Centering of those harmed, while also providing care for the one who caused harm that is separate and safe for the everyone
Support/Accountability
Pathways toward healing/redemption for all involved
Practicing radical empathy
Outputs
- Transformative Justice (TJ) Framework
- Buddy System
- Healing Spaces
- In Real Life + Virtual Processes
Accessibility Conformance to WCAG 2.1 Level A
•Implement design and code alterations to ensure accessibility to a diverse audience. ADA Conformance can be implemented in different levels (WCAG 2.1 / A, AA) as outlined here:
•http://accessw3.com/wcag21-accessibility-checklist.html https://www.w3.org/WAI/standards-guidelines/wcag/
*Compliance Certificates available through third-party providers.
What are the results?
- Better site for the Visually Impaired
- Better site for the Hearing Impaired
Visioneers + Actioneers Experts
Our culture is built on forging strong relationships. Integrity and authenticity is what drives us forward. This approach aids us in helping conscious companies – the people behind them, the causes that support them, and the art that inspires them – to serve their communities better.
Here’s how we’ will Work Together
Flat-rate
You pay a flat monthly rate – no surprises – and have a highly-skilled, flexible marketing team at your disposal. Hourly rates distract businesses with the amount of hours worked instead of the work being done. A flat rate keeps everyone focused on the goal at hand and producing the best work with the time and resources available.
Pod teams
We put together a marketing team for you that we call a pod. Instead of using the same staff to execute every job, we find experts whose own style and executions match closest to the company’s own desired voice and aesthetic. In this way, each pod is unique to the client and so is the output.
Sprints
We reassess your rate quarterly by evaluating the amount of work to be done and all the skill sets necessary to accomplish the goals. By constantly evaluating the landscape, we allow the deliverables to evolve naturally and never be outpaced by the market.