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Read our insightsServices Branding
Making the values and beliefs of an organization materialize into design and language is what we do every day.
As we get to know your business, we will use what we discover to build a brand identity that is distinct enough to stand on its own — while complementing any existing aesthetics or messaging, if needed.
Your brand is about what matters most: your relationship with your ecosystem, and the value you offer within it.
Our BRANDING Process Centers Relationships
Context + Category
Your Context is what will provide trust. Through years of experience and research, we’ve developed a system of Brand Trust Pillars to make sure your marketing builds the kind of trust every business covets.
Look + Language
Your Identity guidelines will be steeped in the principles you most believe in, and connected to the visual trust signals your audience expects. They will serve as the “blueprint” that guides and informs every expression of your brand moving forward — visually, via written word, or voice.
Process + Systems
All great stories, myths and narratives have a “canon”. What’s inside the bounds and what’s out of bounds, what’s our vibe and what’s not, what’s part of our ethos and what isn’t. We’ll build out a system that codifies your Brand Canon™ so that everyone on the team knows how to share the story.
How to Build Brand Relationships
Ongoing relationship-building with the ecosystem through sharing our brand values and story repeatedly and consistently, with agreed-upon language — in the same way our logo is used over time to help recall and build brand equity.
Solutions and Workshops:
- Solution: Brand Trust Pillars™
- Solution: Values Style Guide™
- Workshop: Find and Define your Purpose
- Solution: Brand Placemaking™
- Solution: Relationship Journey Messaging™
Not everyone is ready for value exchange all the time; however, when they are, we want all the messaging for that journey to present. It is most likely that the only reason they want an exchange journey is because they have seen the possibility of a fruitful relationship via brand — so now we need to share what value is exchanged and how the relationship can deepen.
Solutions and Workshops:
- Solution: Exchange Journey Messaging™
- Solution: Audience Placemaking™
- Solution: Value Stream Map
- Solution: Value Portfolio
We build identity systems so that you’ll have a comprehensive library of design resources. This ensures your team and partners have access to the visual elements needed to express what you stand for, and to help build brand equity across your many clients and stakeholders.
Solutions and Workshops:
- Solution: Identity System Guide
- Solution: Design System Manager
- Solution: Brand Identity Canon Magazine™
- Solution: Digital Asset Library
It all starts with language — literally, all the things start with language. Video; audio; design — the people producing these assets (we call them actioneers, more on that below) all need the right words to ensure that what’s produced is aligned and resonant for those it’s intended to reach. More on Language Design here.<a href=”url“>link text</a>
Solutions and Workshops:
- Solution: Language Ecosystem Guide™
- Solution: Language Ecosystem Glossary™
- Solution: Language Ecosystem Taxonomy™
- Solution: Content Ecosystem Journeys™
Your products and services language is generally related to the industry and category you’re in, so mapping your brand language to industry synonyms is important. We’ll map your product and services portfolio directly to other offerings in the ecosystem so their uniqueness has context. Taxonomies are better at helping CMS, SEO platforms, and other tools to have context and understand relational value. And they’re essential if you (or we) plan on training AI tools to better understand your brand.
Solutions and Workshops:
- Solution: Language Ecosystem Guide™
- Solution: Brand Canon™
Mapping language (definitions and synonyms) is an important step in making sure team members and partners clearly understand our intent and meaning. Staying aligned on why we may use one term and not another is the key to consistency in messaging and communication.
Solutions and Workshops:
- Solution: Relationship Ecosystem Glossary™
- Solution: Exchange Ecosystem Glossary™
A collection of myths, actions, stories, artifacts, and tropes informs the narrative your company builds surrounding the brand. Everything the company does contributes to this brand story, but the origin story is a source of stability and connection. Let’s tell your story.
Solutions and Workshops:
- Solution: Brand Trust Pillars™
- Solution: Brand Canon™
- Solution: Connecting Value and Values™
Brand Work
Clients
“Absolutely thrilled to share our new brand identity and video!
Thank you Consciously® for your creativity in bringing our message to life!!!”
Deborah McGinn – CMO, Radiant Logic
Here’s how we’ will Work
Together
Flat rate
You pay a flat monthly rate — no surprises — and have a highly skilled and flexible marketing team at your disposal. Hourly rates distract businesses with the amount of hours worked instead of the work being done. A flat rate keeps everyone focused on the goal at hand, and producing the best work with the time and resources available.
Pod teams
We put together a marketing team for you that we call a pod. Instead of using the same staff to execute every job, we find experts whose style and execution match closely to the company’s desired voice and aesthetic. In this way, each pod and its output is unique to the client.
Sprints
We reassess your rate quarterly by evaluating the amount of work to be done and the skill sets necessary to accomplish your goals. By constantly evaluating the landscape, we allow the deliverables to evolve naturally and never be outpaced by the market.
Our Case Studies
AI Company Using Humans for Content — Numerify
Building a Content Machine for an AI Analytics Company
Superbowl Staffing Agency Needs New Thinking — BCforward
Helping an international transformation change agent to define their public expression
Connecticuts’ State Bank Manifests Community — Nutmeg
Connecticuts' State Bank wanted to connect better with it's ecosystem
Seth Godin’s MBA Startup Needed Help — Alt-MBA
HELPING THIS COMAPNY TRANSITION FROM MIOPIC TO BROAD AND INCLUSIVE. IN SHORT, SETH NEEDED SOME HEAT.
HealthTech Gets Look and Language — Rectangle Health
Lots of regulation means better processes for visual and verbal communication
National Growth Marketing Campaign — Ad Council
Belonging and Place in the United States for those who need place-based community
Boston Needs Racial Wealth Equity Data — Boston Foundation
Providing resources for grant makers in Boston and the Massachusetts area.
Strengthening the Identity of an Organization Focused on Diversity and Equity — Coalition On Race
A New Jersey Community focused on equity for more than 50 years
Digital.ai: Helping a Digital Transformation Leader Infuse Values Into Its Brand
Expanding the Value Stream Management Category
