Services STRATEGY

A fish shouldn’t be judged on its ability to walk a desert. We need to judge it in context against those who seem to do similar things and have similar ways of being.

Our Brand Trust Pillars™ seek to frame the context you exist in, so that as we communicate and have others do so for us, we share a reference on our context in the world.

We’ve actually had clients not want to share business goals, at first. “Why do you need to know our business goals, we have our marketing goals ready to go”. A strategy that doesn’t consider your capabilities, team skills, budget, deadlines and most importantly the goals you’re trying to achieve is just a plan (and a bad one at that). We’ll build out a robust plan, after we determine your strategy based on company goals.

We’ll map your brand values, product value, and business model to map your unique position in the category. Whether we’re designing a new one or mapping your place within, your category is where we’ll focus on bringing your strategy to life.

Your product, services and solutions portfolio is the delivery method for your value proposition and brand promise. So articulating how, why, when, what, where and for how much will be a primary factor that shapes strategy. 

Your brand, any brand, is about building relationships. While many people define that term “brand” in many ways, one thing we can all agree on is we build them to start, improve and keep relationships. Stakeholder mapping is where we determine who those relationships are with and why.

Your business ecosystem — as opposed to your category or industry (we get it, it’s a lot) — is where we focus on the relationships and stakeholders that make your business go. We can’t be everything to everyone, so your ecosystem map is how we determine focus, timing, and the ways we deliver our value.

Knowing your PVMV (Purpose Vision Mission Values) is what helps communicate the direction your team should move in, as well as where you stand in the ecosystems you are a part of. As you grow internal and external relationships, it’s key that the company knows itself and codifies what it knows to share with others.