Brand Identity and Messaging for a HealthTech Company Where Clarity Is Compliance
- Branding
- Ecosystem Design
- Growth
- Studio
Regulated Spaces Demand Precise Visual and Verbal Systems · Identity Built for Trust Under Scrutiny · Messaging That Works for Both Patients and Providers
The Situation
A provider of payment solutions to healthcare practices and other medical services companies, Rectangle Health was invested in a brand and website relaunch when they realized they needed help.
The Work
Their messaging was professional, but not quite targeted or honed enough to instigate the brand relationships they aspired to cultivate. In order to make sure that their new efforts hit the mark and could be seen by the right audiences, Rectangle Health sought out a marketing, advertising, graphic design, and content creation partner that could bring out the approach that could bring them success.
The Outcome
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What’s this tells us
Consciously worked with Rectangle Health to create brand assets, perform market research, content creation, and deliver audience-focused messaging in the places where it could have the most impact. In addition to assisting with content and design on the Rectangle Health website under strict compliance rules and laws, Consciously created digital out-of-home display ad messaging, featured prominently in high traffic locations including iconic Times Square.
The Outcome
We also a brand refresh including logo, drafting white papers, blog writing, colors, fonts, and ensuring their website was ADA complaint. These actions helped position Rectangle Health well for a new push to become a brand trusted by providers and appreciated by patients.
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