Making Climate-Friendly Investing Legible — Brand, Product, and Campaign for Sustainable Finance Platform
- Branding
- Strategy
A Fintech Platform That Needed to Educate Before It Could Convert · Brand Strategy + Product Design + #AskSustainable Campaign · A Consistent Voice Across Every Channel and Touchpoint
The Situation
AskSustainable aimed to demystify the often complex interplay between financial products and climate impact. The primary challenge was breaking down informational barriers that prevented potential investors from understanding and choosing climate-friendly investment options. They needed a comprehensive strategy that not only educated but also engaged potential investors in meaningful ways.
The Work
The #BehindAskSustainable campaign was created as a multifaceted approach to educating the public and promoting climate-friendly investments. Key components of the campaign included:
- Educational Content: Detailed explanations of how investments impact the climate, helping investors make informed decisions.
- Multimedia Engagement: Utilization of various media, including social media stickers, Zoom backgrounds, and a custom content calendar, to maintain engagement throughout the campaign period.
- Interactive Initiatives: Activities such as open days and virtual masterclasses to deepen understanding and commitment towards sustainable investing.
- Comprehensive Resources: Easy access to downloadable assets and templates on Canva, enhancing user participation and content personalization.
The Outcome
The campaign successfully raised awareness and educated the community about sustainable investments. It not only increased engagement on digital platforms but also fostered a deeper understanding of climate-friendly financial products among potential investors. The use of a consistent hashtag, #BehindAskSustainable, unified the message across various channels, creating a strong and impactful campaign presence online.
What this tells you
“Our goal was to transform how people view and interact with sustainable investments. The Consciously provided a platform to connect with our audience on a deeper level, ensuring they understand the significance of their financial decisions not just for their own financial health, but for the health of our planet. The overwhelming positive response has been inspiring, reinforcing our commitment to making sustainable investing accessible to all,” stated the campaign manager, Stacy Xiao.
Our Case Studies
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The Regenerative Brand Trust Driver™
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