B Lab: Making Theory Into Change

B Lab, a global leader in impact capitalism, embraces co-creation as a means of revising and launching a new theory of change, centering the voices of community members in an iterative and participatory process that redefines the organization’s path and purpose for years to come.

My hope of joining this community and certifying, was that it would be the platform I needed to combine my activism and community organizing work with that of my business – to affect the world positively, even in a small way through my business.
The launch of the Theory of Change is the first time since I joined this community that I see it as a potential place for what I imagined back in 2017.

Collective Action Tour Participant

After providing initial feedback on B Lab’s concept for its revised theory of change, Provoc Element Five, Hella Social Impact, and ConsciouslyTM collaborated to plan and execute a series of sessions with B Lab stakeholders to hear their ideas about the directions the organization should go. What would it mean for them if B Lab adopted racial equity, climate justice, and stakeholder capitalism as its core pillars? We also developed and delivered training for B Lab members to break down the concepts of racial equity, climate justice, and stakeholder capitalism and explore what it would mean to center voices of color in redefining B Lab’s theory of change.