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Shannon Franklin
JoinedMay 13, 2020
Articles10

Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity (Revised, Updated)

Shannon Franklin·
Consciously: The Intersection of conscious business, stakeholder marketing and DEI (diversity, equity, inclusion)
* New York Times and Wall Street Journal bestseller multiple years running * Translated into 20 languages, with more than half a million...
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Winners Take All: The Elite Charade of Changing the World

Shannon Franklin·
Conscious Capitalism & Stakeholder Capitalism
The New York Times bestselling, groundbreaking investigation of how the global elite’s efforts to “change the world” preserve the status quo and...
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Elmore Leonard’s 10 Rules of Writing

Shannon Franklin·
Consciously: The Intersection of conscious business, stakeholder marketing and DEI (diversity, equity, inclusion)
“These are the rules I’ve picked up along the way to help me remain invisible when I’m writing a book,...
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Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

Shannon Franklin·
Consciously: The Intersection of conscious business, stakeholder marketing and DEI (diversity, equity, inclusion)
You know your product is awesome–but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your...
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The Ethical Sellout: Maintaining Your Integrity in the Age of Compromise

Shannon Franklin·
Consciously: The Intersection of conscious business, stakeholder marketing and DEI (diversity, equity, inclusion)
We all fear selling out. Yet we all face situations that test our ideals and values with no clear right...
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Equality: Courageous Conversations About Women, Men, and Race to Spark a Diversity and Inclusion Breakthrough

Shannon Franklin·
Consciously: The Intersection of conscious business, stakeholder marketing and DEI (diversity, equity, inclusion)
We’ve been talking about changing corporate America for decades. Decades. And yet no real change has occurred. At least not...
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Inclusive Conversations: Fostering Equity, Empathy, and Belonging Across Differences

Shannon Franklin·
Consciously: The Intersection of conscious business, stakeholder marketing and DEI (diversity, equity, inclusion)
“What is impressive is not only how Winters builds a case for the urgency and need for bold, inclusive conversations...
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Diversity, Equity, and Inclusion: Strategies for Facilitating Conversations on Race

Shannon Franklin·
Consciously: The Intersection of conscious business, stakeholder marketing and DEI (diversity, equity, inclusion)
Facilitating conversations about race often involves tension, as both the facilitators and participants bring emotional experiences and their deeply held...
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How to Listen and How to Be Heard: Inclusive Conversations at Work

Shannon Franklin·
Consciously: The Intersection of conscious business, stakeholder marketing and DEI (diversity, equity, inclusion)
For anyone who has ever felt their voice isn’t heard at work. This is a guide on how to empower...
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Subtle Acts of Exclusion: How to Understand, Identify, and Stop Microaggressions

Shannon Franklin·
Consciously: The Intersection of conscious business, stakeholder marketing and DEI (diversity, equity, inclusion)
This practical, accessible, nonjudgmental handbook is the first to help individuals and organizations recognize and prevent microaggressions so that all...
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Diversity Beyond Lip Service: A Coaching Guide for Challenging Bias

Shannon Franklin·
Consciously: The Intersection of conscious business, stakeholder marketing and DEI (diversity, equity, inclusion)
“La’Wana Harris has opened this coach’s eyes to the power of coaching practices to create new paths for diversity and...
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The B Corp Handbook: How You Can Use Business as a Force for Good

Shannon Franklin·
Consciously: The Intersection of conscious business, stakeholder marketing and DEI (diversity, equity, inclusion)
“This book shows how using business as a force for good, not just pursuing short-term profits, can be better for...
Read More
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a person with a rocketship at their back looking to engage an ecosystem

Ecosystem marketing is the key to authenticity for sales and marketing teams

Values based marketing and branding

How to use Brand Purpose to Help You Outrank Competitors 

Stakeholders in marketing mean more than they ever have before.

What are Stakeholders in Marketing?

Consciously Brand Archetypes (animations)

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Unconscious bias blind spots Stakeholder marketing
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