Building a Storybrand: Clarify Your Message So Customers Will Listen
New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.XDimensions : 5.7 X 0.9 X 8.6 inches | 0.74 pounds
Related Books
The Ethical Sellout: Maintaining Your Integrity in the Age of Compromise
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Elmore Leonard’s 10 Rules of Writing
Winners Take All: The Elite Charade of Changing the World
Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity (Revised, Updated)
Multipliers: How the Best Leaders Make Everyone Smarter (Revised, Updated)
Everybody Matters: The Extraordinary Power of Caring for Your People Like Family
An Everyone Culture: Becoming a Deliberately Developmental Organization
Wired to Care: How Companies Prosper When They Create Widespread Empathy
Brave New Work: Are You Ready to Reinvent Your Organization?
Conscious Capitalism Field Guide: Tools for Transforming Your Organization
Peak: How Great Companies Get Their Mojo from Maslow (Revised, Updated)
The Five Dysfunctions of a Team: A Leadership Fable
35 Dumb Things Well-Intended People Say: Surprising Things We Say That Widen the Diversity Gap
Two-Faced Racism: Whites in the Backstage and Frontstage
White Rage: The Unspoken Truth of Our Racial Divide
We Can’t Talk about That at Work!: How to Talk about Race, Religion, Politics, and Other Polarizing Topics
The Person You Mean to Be: How Good People Fight Bias
Small Great Things
Overcoming Bias: Building Authentic Relationships Across Differences
Erasing Institutional Bias: How to Create Systemic Change for Organizational Inclusion
Safe Enough to Soar: Accelerating Trust, Inclusion & Collaboration in the Workplace
Everyday Bias: Identifying and Navigating Unconscious Judgments in Our Daily Lives
The End of Diversity as We Know It: Why Diversity Efforts Fail and How Leveraging Difference Can Succeed (Large Print 16pt)
The 5 Disciplines of Inclusive Leaders: Designing the Equitable Organization of the Future
The B Corp Handbook: How You Can Use Business as a Force for Good
Diversity Beyond Lip Service: A Coaching Guide for Challenging Bias
Subtle Acts of Exclusion: How to Understand, Identify, and Stop Microaggressions
How to Listen and How to Be Heard: Inclusive Conversations at Work
Diversity, Equity, and Inclusion: Strategies for Facilitating Conversations on Race
Inclusive Conversations: Fostering Equity, Empathy, and Belonging Across Differences
Equality: Courageous Conversations About Women, Men, and Race to Spark a Diversity and Inclusion Breakthrough
Game Theory for Business: How Successful Entrepreneurs Apply Game Theory in Their Businesses
Conscious Spending. Conscious Life.: An uncommon guide to navigating the consumer culture
Conscious Communication
Originals: How Non-Conformists Move the World
Zag: The #1 Strategy of High-Performance Brands
The Experience Economy (Updated)
Hbr’s 10 Must Reads on Strategy (Including Featured Article “what Is Strategy?” by Michael E. Porter)
Wolfpack: How to Come Together, Unleash Our Power, and Change the Game
Stakeholder Theory
Capitalism, Corporations and the Social Contract: A Critique of Stakeholder Theory
The 360° Corporation: From Stakeholder Trade-Offs to Transformation
The Color of Law: A Forgotten History of How Our Government Segregated America
Sold On Purpose: Marketing to The Conscious Consumer
The Conscious Marketer
Conscious Business: How to Build Value Through Values
The Color of Money: Black Banks and the Racial Wealth Gap
The Memo: What Women of Color Need to Know to Secure a Seat at the Table
So You Want to Talk about Race
White Fragility: Why It’s So Hard for White People to Talk about Racism
Managing People and Organizations: Peter Drucker’s Legacy
The E Myth Revisited
The Brand Gap: Revised Edition (REV)
Purpose: The Starting Point of Great Companies
The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
The Cluetrain Manifesto: The End of Business as Usual (Tenth Anniversary)
The Systems Thinker – Analytical Skills: Level Up Your Decision Making, Problem Solving, and Deduction Skills. Notice The Details Others Miss.
The All New Don’t Think of an Elephant!: Know Your Values and Frame the Debate
Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead
HBR Guide to Thinking Strategically
The Decision Book: Fifty Models for Strategic Thinking (Revised)
Delivering Happiness: A Path to Profits, Passion, and Purpose
Range: Why Generalists Triumph in a Specialized World
E-Myth Mastery: The Seven Essential Disciplines for Building a World-Class Company
Hit Makers: How to Succeed in an Age of Distraction
Manage Your Day-To-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind
The Art of Strategy: A Game Theorist’s Guide to Success in Business and Life
Guns, Germs, and Steel: The Fates of Human Societies (Revised)
Good to Great: Why Some Companies Make the Leap…and Others Don’t
Small Giants: Companies That Choose to Be Great Instead of Big (Anniversary)
Present Shock: When Everything Happens Now
The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture
Black Fortunes: The Story of the First Six African Americans Who Survived Slavery and Became Millionaires
Prince of Darkness: The Untold Story of Jeremiah G. Hamilton, Wall Street’s First Black Millionaire
How to Be an Antiracist
This Is Marketing: You Can’t Be Seen Until You Learn to See
Obliquity: Why Our Goals Are Best Achieved Indirectly
Company of One: Why Staying Small Is the Next Big Thing for Business
Start with Why: How Great Leaders Inspire Everyone to Take Action
Thinking in Systems: A Primer
The Elements of Thinking in Systems: Use Systems Archetypes to Understand, Manage, and Fix Complex Problems and Make Smarter Decisions
The Systems Thinking Playbook: Exercises to Stretch and Build Learning and Systems Thinking Capabilities [With DVD]
The Tao of Systems Thinking: Exploring the Parallels Between Eastern Mysticism and Systems Thinking
The Art Of Thinking In Systems: Improve Your Logic, Think More Critically, And Use Proven Systems To Solve Your Problems – Strategic Planning For Ever
Managing
The Infinite Game
Finite and Infinite Games
Triggers: Creating Behavior That Lasts–Becoming the Person You Want to Be
