Solution Personalized Media

Who is it for?

Companies or brands using CRMs or CDPs for personalization
Growth marketers and consultants specialising in data-driven or performance marketing
Agencies building personalized or intelligent campaigns at scale

Why to do it

Personalization is a force multiplier—and business necessity— one that more than 70 percent of consumers now consider a basic expectation.

Organizations able to build and activate the capability at scale can put customer lifetime value on a new trajectory—driving double-digit revenue growth, superior retention, and richer, more nurturing long-term relationships.

/ McKinsey&Co – Personalization Report 2021

What is it?

Our cloud-based automation platform takes data from any source - like CRM, CDP, API, forms, CSV upload portals - runs it through media templates, generates the individual pieces of media, packages it, and sends those back to client to distribute, in email, whatsapp, web, or in-app.

Process

01 Automation Platform
- Your exact needs,
- objectives + technicalities involved.
02 Customer Integration
- We create the media that will be automated
- - images, videos, websites
03 Design / Animation Studio
- We develop, test, integrate
- for your data source and desired outputs.
04 Automation
- The personalized / dynamic media
- goes live and is automated by our platform in the cloud.
05 Analytics
- We collect analytics on engagement
- and use that to refine future personalization.

Start your campaign

Our Approach

See how we do things

As an automation partner, we build unique solutions around your needs and tech stack. We meet you where you are, developing the necessary parts to connect the dots and get you running – from data integration, to automation and delivery, to front-end applications.

Where the rubber meets the road

Impressive tech and personalization strategy mean nothing if you’re not crafting a beautiful and meaningful moment with the end user. Our design and animation studio have a deep understanding of personalization and moments that stand out to make the most of your personalized campaigns.

Here’s how we’ will Work
Together

Flat-rate

You pay a flat monthly rate – no surprises – and have a highly-skilled, flexible marketing team at your disposal. Hourly rates distract businesses with the amount of hours worked instead of the work being done. A flat rate keeps everyone focused on the goal at hand and producing the best work with the time and resources available.

Pod teams

We put together a marketing team for you that we call a pod. Instead of using the same staff to execute every job, we find experts whose own style and executions match closest to the company’s own desired voice and aesthetic. In this way, each pod is unique to the client and so is the output.

Sprints

We reassess your rate quarterly by evaluating the amount of work to be done and all the skill sets necessary to accomplish the goals. By constantly evaluating the landscape, we allow the deliverables to evolve naturally and never be outpaced by the market.

Begin your project today