Services
Experience Design & Strategy
We create experiences that align your purpose with every touchpoint—internally and externally, digitally and interpersonally. At Consciously, experience strategy isn’t just about product or service—it’s about relationship. We use design to build trust, honor complexity, and turn brand values into lived reality.
Placemaker IQ by Consciously® empowers businesses with actionable insights, transforming raw data into strategic growth opportunities for communities and enterprises
Experiences That Build Belonging Because They're Tooted in Who You Really Are.
Belonging Builds Experiences
Listen for Meaning
We begin with human insight—gathering stakeholder perspectives to uncover deep needs, tensions, and desires.
Design for Alignment
We translate your purpose into experiences that are intuitive, equitable, and emotionally resonant.
Build to Evolve
We implement with structure and flexibility—so your experiences can grow alongside your ecosystem.
Reimagining Experience Design
We go beyond personas to uncover relational insight. Through interviews, journey mapping, and systems thinking, we understand not just what users want—but what the ecosystem needs.
We connect your external message with internal practice—so your brand promise is consistently expressed across every interaction, digital or physical.
We design digital products and environments that honor difference—ensuring your platforms serve all users, including those often left out of the conversation.
We choreograph seamless, human-centered service experiences across departments, tools, and platforms—bridging silos and unifying journeys.
We infuse brand experiences with feeling. Using story structure and ethical persuasion principles, we design for connection—not conversion.
Our People Visioneers
Our culture is built on forging strong relationships. Integrity and authenticity is what drives us forward. This approach aids us in helping conscious companies – the people behind them, the causes that support them, and the art that inspires them – to serve their communities better.
Dean Bardouka
Strategy Actioneer
Jarrod Lipshy
Content Strategist Actioneer
Victor Martins
Development Actioneer
Lloyd Hofmeyr
Visioneer
Phillip Johnson
Visioneer
Shannon Franklin
President
How We.. Work
Together
Listening Tour
We start by listening—to the people you serve, the people you employ, and the people you’ve maybe overlooked. Insight, to us, is relational.
Co-creation
We then co-create experience principles and journey architectures that reflect your purpose, culture, and commitments. Every design choice is intentional and ecosystem-aware.
Meaningful CX
We walk with you through build, test, launch, and iterate—making sure that every experience isn’t just delightful, but meaningful and sustainable.
Our Case Studies
Brand Strategy + Growth for Energy SaaS
Branding a New Line of Business Without Losing Legacy Clients · Strategy, Execution, and Product Marketing Under One Roof
From Race Concept to Branded Event NYC Business Community
A Race That Needed an Identity Before It Had a Name · Naming, Branding, Sponsorship, Website, and Campaign as One System · Built to Grow Year Over Year
Brand Strategy, Product Design + Campaign for Sustainable Finance Platform
A Fintech Platform That Needed to Educate Before It Could Convert · Brand Strategy + Product Design + #AskSustainable Campaign · A Consistent Voice Across Every Channel and Touchpoint
Branding and Ecosystem Design for a Global FinTech Venture Firm
Values-Driven Finance Needs Trust Infrastructure · Stakeholder Mapping Across Institutions and Individuals · An Ecosystem Strategy That Earns Trust at Every Level
Webby-Nominated Branding and Product Design for the World’s Most Sustainably Certified Seafood Company
A Category Leader Whose Brand Hadn't Caught Up to Its Certifications · Branding, Product Design, and Ecosystem Strategy as One Platform · Webby Award Nominated 2023
Brand Strategy for an AR Experience Company Featured at MoMA and Tied to a Netflix Documentary
An AR Platform Built to Rewrite How We See History · Selected Alongside for MoMA Exhibition · App Launched the Day Trevor Noah Hosted a Town Hall With Will Smith · Branding, Ecosystem Design, Research, and Campaign Strategy
Brand Strategy and Platform Launch for On-Demand Talent Network
A 15-Year-Old Mentorship Organization Needed a Commercial Platform · Brand Identity, Website, and Performance Marketing · NBA Foundation Inaugural Grant: The Work Got Noticed · Brands Including Moët Hennessy, PepsiCo, AT&T, Google, P&G, and Spotify
Brand Strategy + Ecosystem Design for Chicago’s $7.5B Health Innovation District
A $7.5B+ Opportunity in One of Chicago's Most Historically Significant Neighborhoods · Brand Strategy, Stakeholder Research, and Pitch Collateral · 100+ Acres. 20% Affordable Housing. A New Metra Stop. 105% Renewable Energy. · Equitable Placemaking at Scale
Marketing Strategy and Execution for One of the Worlds leading Cultural Institutions
Five-Scholar Curation Council. A Months-Long Festival. A Marketing Brief Like No Other. · Audience Research, Influencer Strategy, and Content Production at Cultural Scale · Transmitting an Undefinable Energy to the Right Audiences
Influencer Strategy + Event Marketing for HBO’s Watchmen Launch
HBO's Own Machine Had a Blind Spot · Partnership With consciously · 400+ at the Atlanta Pre-Screening · Comic Con Activation · Content, Events, and Cross-Community Reach
2 Million Reached: Brand + Campaign for Brooklyn Incubator
One of NYC's Biggest Economic Zones and incubator Needed an · Brand Strategy, Web Platform, and #BuildTheFutureNYC Campaign · 2M+ Reach Across Five Boroughs · A Blueprint Other Cities Are Now Following
Agency of Record Brand Strategy + Content for Identity Security Leader
Unmatched Technology. No Brand Voice to Match It. · Website Rebuild + Brand Strategy + Content System as Agency of Record · From Legacy Web 1.0 to Thought Leadership Platform · A Company Now Trusted by 30+ Fortune 100 Clients
Brand Strategy + Community Health Outreach for National Telehealth + In-Clinic
Funding Cuts. Then a Pandemic. A 100-Year-Old Organization Needed a New Reach Strategy · Audience Research Across BIPOC, Transgender, and Low-Income Communities · Brand Voice, Go-to-Market, Telehealth Activation, and Geofencing · Awareness, Reach, and Foot Traffic All Showed Marked Improvement
AI Company Using Humans for Content — Numerify
Building a Content Machine for an AI Analytics Company
Superbowl Staffing Agency Needs New Thinking — BCforward
Helping an international transformation change agent to define their public expression
Connecticuts’ State Bank Manifests Community — Nutmeg
Connecticuts' State Bank wanted to connect better with it's ecosystem
National Growth Marketing Campaign for Legacy National Non-profit
Place-Based Community at National Scale · Ecosystem Activation Across Diverse Stakeholder Groups · What It Means to Market Belonging
Brand Identity Refresh + Marketing That Delivered 10x Engagement
A Brand Defined by One Name Needed a Voice of Its Own · Identity + Positioning + Campaign Infrastructure · 10x Across Awareness, Reach, and Engagement
Brand Identity + Messaging for a Regulated HealthTech Company
Regulated Spaces Demand Precise Visual and Verbal Systems · Identity Built for Trust Under Scrutiny · Messaging That Works for Both Patients and Providers
Post-Acquisition Brand Unification as Agency of Record
Two Acquisitions. One Year. Millions of Jira Users Watching. · Brand Strategy During a Global Crisis · Agency of Record: Content, Branding, Social, and Brand Anthem · Three Entities. One Cohesive Brand.
Boston Needs Racial Wealth Equity Data — Boston Foundation
Providing resources for grant makers in Boston and the Massachusetts area.
EASI Demographics: Helping One of the Country’s Largest Data Suppliers Look the Part
Three Distinct Buyer Personas. One Coherent Brand. · Rebrand Built for a High-End Client Roster · Ecommerce and Sales Journey Redesign
Strengthening the Identity of an Organization Focused on Diversity and Equity — Coalition On Race
A New Jersey Community focused on equity for more than 50 years
Aligning Five Acquired Companies Under One Inclusive Brand for Digital Transformation Leader
Post-Acquisition Brand Alignment Across Five Companies · Values Built Into Style Guide and Production Process · Equity as Infrastructure, Not Add-On
