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Audience IQ™

Access publication-quality demographic data, built for organizations of all sizes.  alike.

Placemaker IQ by Consciously® empowers businesses with actionable insights, transforming raw data into strategic growth opportunities for communities and enterprises

Good data leads to great decisions. We don’t just provide numbers—we deliver clarity, foresight, and impact.

A Holistic Approach to Audience Data

Multi-Source Insights

We aggregate the most up-to-date data from trusted sources like the U.S. Census, the Bureau of Labor Statistics, and more, ensuring precision in every report.

Standardized & Custom Variables

With over 40,000 demographic variables, our reports offer deep insight into consumer behaviors, regional trends, and economic shifts, tailored to your needs.

Publication-Quality Accuracy

Our proprietary ranking and scoring system cross-references multiple sources to maintain unparalleled data integrity, ensuring forecasts that businesses can rely on.

Begin your project today

Our Demographic Data Gives You

Access data at the level that matters—Block Groups, Census Tracts, ZIP Codes, and more—so you can refine strategies with hyper-local insights.

Identify high-potential areas for expansion, analyze neighborhood spending trends, and make confident business decisions backed by real-world data.

Beyond demographics, understand life-stage trends, income distribution, and community well-being to craft targeted initiatives and marketing campaigns.

Our People Visioneers

Our culture is built on forging strong relationships. Integrity and authenticity is what drives us forward. This approach aids us in helping conscious companies – the people behind them, the causes that support them, and the art that inspires them – to serve their communities better.

Dean Bardouka

Strategy Actioneer

Jarrod Lipshy

Content Strategist Actioneer

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Victor Martins

Development Actioneer

Lloyd Hofmeyr

Visioneer

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Phillip Johnson

Visioneer

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Shannon Franklin

President

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How We.. Work
Together

Custom Data

We tailor our insights to your industry and unique business challenges, ensuring the information you receive is directly applicable to your goals.

Ongoing Support

Our team of data specialists is available to guide you through reports, methodologies, and strategic application of insights.

Seamless Integration

Whether you need standalone reports or API-driven data feeds, our solutions fit effortlessly into your workflow.

Join us in redefining the future of data-driven decision-making

Our Case Studies

Brand Strategy + Growth for Energy SaaS 

Branding a New Line of Business Without Losing Legacy Clients · Strategy, Execution, and Product Marketing Under One Roof

From Race Concept to Branded Event NYC Business Community

A Race That Needed an Identity Before It Had a Name · Naming, Branding, Sponsorship, Website, and Campaign as One System · Built to Grow Year Over Year

Brand Strategy, Product Design + Campaign for Sustainable Finance Platform

A Fintech Platform That Needed to Educate Before It Could Convert · Brand Strategy + Product Design + #AskSustainable Campaign · A Consistent Voice Across Every Channel and Touchpoint

Branding and Ecosystem Design for a Global FinTech Venture Firm 

Values-Driven Finance Needs Trust Infrastructure · Stakeholder Mapping Across Institutions and Individuals · An Ecosystem Strategy That Earns Trust at Every Level

Webby-Nominated Branding and Product Design for the World’s Most Sustainably Certified Seafood Company

A Category Leader Whose Brand Hadn't Caught Up to Its Certifications · Branding, Product Design, and Ecosystem Strategy as One Platform · Webby Award Nominated 2023

Brand Strategy for an AR Experience Company Featured at MoMA and Tied to a Netflix Documentary

An AR Platform Built to Rewrite How We See History · Selected Alongside for MoMA Exhibition · App Launched the Day Trevor Noah Hosted a Town Hall With Will Smith · Branding, Ecosystem Design, Research, and Campaign Strategy

Brand Strategy and Platform Launch for On-Demand Talent Network

A 15-Year-Old Mentorship Organization Needed a Commercial Platform · Brand Identity, Website, and Performance Marketing · NBA Foundation Inaugural Grant: The Work Got Noticed · Brands Including Moët Hennessy, PepsiCo, AT&T, Google, P&G, and Spotify

Brand Strategy + Ecosystem Design for Chicago’s $7.5B Health Innovation District

A $7.5B+ Opportunity in One of Chicago's Most Historically Significant Neighborhoods · Brand Strategy, Stakeholder Research, and Pitch Collateral · 100+ Acres. 20% Affordable Housing. A New Metra Stop. 105% Renewable Energy. · Equitable Placemaking at Scale

Marketing Strategy and Execution for One of the Worlds leading Cultural Institutions

Five-Scholar Curation Council. A Months-Long Festival. A Marketing Brief Like No Other. · Audience Research, Influencer Strategy, and Content Production at Cultural Scale · Transmitting an Undefinable Energy to the Right Audiences

Influencer Strategy + Event Marketing for HBO’s Watchmen Launch

HBO's Own Machine Had a Blind Spot · Partnership With consciously · 400+ at the Atlanta Pre-Screening · Comic Con Activation · Content, Events, and Cross-Community Reach

2 Million Reached: Brand + Campaign for Brooklyn Incubator

One of NYC's Biggest Economic Zones and incubator Needed an · Brand Strategy, Web Platform, and #BuildTheFutureNYC Campaign · 2M+ Reach Across Five Boroughs · A Blueprint Other Cities Are Now Following

Agency of Record Brand Strategy + Content for Identity Security Leader

Unmatched Technology. No Brand Voice to Match It. · Website Rebuild + Brand Strategy + Content System as Agency of Record · From Legacy Web 1.0 to Thought Leadership Platform · A Company Now Trusted by 30+ Fortune 100 Clients

Brand Strategy + Community Health Outreach for National Telehealth + In-Clinic

Funding Cuts. Then a Pandemic. A 100-Year-Old Organization Needed a New Reach Strategy · Audience Research Across BIPOC, Transgender, and Low-Income Communities · Brand Voice, Go-to-Market, Telehealth Activation, and Geofencing · Awareness, Reach, and Foot Traffic All Showed Marked Improvement

AI Company Using Humans for Content — Numerify

Building a Content Machine for an AI Analytics Company

Superbowl Staffing Agency Needs New Thinking — BCforward

Helping an international transformation change agent to define their public expression

Connecticuts’ State Bank Manifests Community — Nutmeg

Connecticuts' State Bank wanted to connect better with it's ecosystem

Making a Theory into Change — B Lab

Working to make business a force for change

National Growth Marketing Campaign for Legacy National Non-profit 

Place-Based Community at National Scale · Ecosystem Activation Across Diverse Stakeholder Groups · What It Means to Market Belonging

Brand Identity Refresh + Marketing That Delivered 10x Engagement 

A Brand Defined by One Name Needed a Voice of Its Own · Identity + Positioning + Campaign Infrastructure · 10x Across Awareness, Reach, and Engagement

Brand Identity + Messaging for a Regulated HealthTech Company

Regulated Spaces Demand Precise Visual and Verbal Systems · Identity Built for Trust Under Scrutiny · Messaging That Works for Both Patients and Providers

Wealth is About More Than Money

Laying a Foundation for Data-Driven Wealth Equity

Post-Acquisition Brand Unification as Agency of Record

Two Acquisitions. One Year. Millions of Jira Users Watching. · Brand Strategy During a Global Crisis · Agency of Record: Content, Branding, Social, and Brand Anthem · Three Entities. One Cohesive Brand.

Boston Needs Racial Wealth Equity Data — Boston Foundation

Providing resources for grant makers in Boston and the Massachusetts area.

poly-identity

EASI Demographics: Helping One of the Country’s Largest Data Suppliers Look the Part

Three Distinct Buyer Personas. One Coherent Brand. · Rebrand Built for a High-End Client Roster · Ecommerce and Sales Journey Redesign

Aligning Five Acquired Companies Under One Inclusive Brand for Digital Transformation Leader

Post-Acquisition Brand Alignment Across Five Companies · Values Built Into Style Guide and Production Process · Equity as Infrastructure, Not Add-On

National B2G Branding and Content — Cocensus

Laying a Foundation for Data-Driven Wealth Equity