Rectangle Health
- Branding
- Ecosystem Design
- Growth
- Studio
Lots of regulation means better processes for visual and verbal communication
The Work
A provider of payment solutions to healthcare practices and other medical services companies, Rectangle Health was invested in a brand and website relaunch when they realized they needed help.
The Work
Their messaging was professional, but not quite targeted or honed enough to instigate the brand relationships they aspired to cultivate. In order to make sure that their new efforts hit the mark and could be seen by the right audiences, Rectangle Health sought out a marketing, advertising, graphic design, and content creation partner that could bring out the approach that could bring them success.
A bold name and mission
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The Outcome
Consciously worked with Rectangle Health to create brand assets, perform market research, content creation, and deliver audience-focused messaging in the places where it could have the most impact. In addition to assisting with content and design on the Rectangle Health website under strict compliance rules and laws, Consciously created digital out-of-home display ad messaging, featured prominently in high traffic locations including iconic Times Square.
The Outcome
We also a brand refresh including logo, drafting white papers, blog writing, colors, fonts, and ensuring their website was ADA complaint. These actions helped position Rectangle Health well for a new push to become a brand trusted by providers and appreciated by patients.
Our Case Studies
Brand for Fintech with Purpose — Flourish
Helping a Global Venture Firm Build a more Fair Financial System
Building the Most Sustainable Fishery in the World — Culimer
Branding for the most sustainable fishery in the world
Branding For Our Collective Histories — Kinfolk
Our Collective Histories built for a Connected Future
CHICAGO Builds a REGENERATIVE Ecosystem — Bronzeville
Building a Regenerative Community for the city of Chicago
AI Company Using Humans for Content — Numerify
Building a Content Machine for an AI Analytics Company
Superbowl Staffing Agency Needs New Thinking — BCforward
Helping an international transformation change agent to define their public expression
Connecticuts’ State Bank Manifests Community — Nutmeg
Connecticuts' State Bank wanted to connect better with it's ecosystem
Seth Godin’s MBA Startup Needed Help — Alt-MBA
HELPING THIS COMAPNY TRANSITION FROM MIOPIC TO BROAD AND INCLUSIVE. IN SHORT, SETH NEEDED SOME HEAT.
HealthTech Gets Look and Language — Rectangle Health
Lots of regulation means better processes for visual and verbal communication
National Growth Marketing Campaign — Ad Council
Belonging and Place in the United States for those who need place-based community
Boston Needs Racial Wealth Equity Data — Boston Foundation
Providing resources for grant makers in Boston and the Massachusetts area.
Strengthening the Identity of an Organization Focused on Diversity and Equity — Coalition On Race
A New Jersey Community focused on equity for more than 50 years
Digital.ai: Helping a Digital Transformation Leader Infuse Values Into Its Brand
Expanding the Value Stream Management Category
