Nyansa: Helping a SaaS Internet of Things Company Plug In, Prioritize, and Take Action On Their Marketing
Client Nyansa
THE CHALLENGE
We combined strategic guidance with weekly,
ongoing execution to provide Nyansa with digital
marketing campaigns, event experience design, and inbound lead capture flow. We also quickly
established plugged holes in their content marketing, creating a consistent content built for their specific audience needs.
THE OUTCOME
With the strategy and execution we provided, they were able to communicate clearly with company leadership about marketing’s impact. Within four months of working with Nyansa, the interim CMO felt confident enough to hand over the reins to a new hire due to our support. Within six months more, Nyansa was acquired by VMware.
Nyansa is an AI-powered network automation dashboard for the IoT space. Their product communicates the status of IoT devices on networks for stadiums, hospitals, and factories for companies like Tesla. They needed the help of a full-service agency partner to fill the holes in their marketing capabilities left by not finding the right internal hires or service-specific agencies. They were up against the clock, having committed to a major industry trade show and partner webinar.
Pod of Conscious Marketing Architects
Visioneer
Rai-mon Nemar Barnes
Actioneer
Mili
Actioneer
Jarrod
• Content Strategy
• Content Production
• Content Distribution
• Events and Activations
Visioneer
Stephanie Veraghen
Actioneer
Ali
• Event Identity Design
• E-mail Distribution
• Lead-Gen
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