Inclusion Marketing (D & I Marketing)

It's About Your Value(s)™
It's also about everything from social feeds to hiring.

The problem for marketers and brands is that they’ve gotten so good at driving pinpoint messaging to a specific persona that they leave out the values that overlap and reveal the interdependence of community.

Learn more about the Community Persona™ model we use to tackle implicit biases in the marketing strategy process itself.

Stakeholder Brand™ Platform

Values Style Guide™

  • Origin and Myth Creation
  • Values and Value Articulation
  • Values and Value Map

Inclusive Brand Guides

  • Voice Style Guide
  • Identity System

Content Style Guide

  • Brand Pillar Production – based on shared values
  • Taxonomy
  • Keywords

Community Personas™

  • Community Roles
  • Community Values

Accessibility Audits

  • Visually Impaired
  • Hearing Impaired

Values Infusion

  • Taxonomy
  • Keywords


To Build An Inclusive Marketing Platform


Infuse Equity

  • Mission
  • Vision
  • Purpose
  • Values
  • Value Prop
  • Equity Principles
  • Blind Spots
Consciously Method Graphic


  • Internal +

  • Brand Pillar Production (base on shared values)
    Values Taxonomy
    Brand Style Guides
    DEI Style Guides
    Technology / Process
    Sales Enablement
    Team Feedback


Centering Stakeholders

  • Audience Centering
  • Audience Intelligence
  • Stakeholder Mapping
  • Community Personas™
  • Community Media
  • Community Touch Points
  • Equity Audit
  • Accessibility Audit

Demystifying Unconscious Bias in Order to Do Better

In order to avoid bias, we must first have the knowledge of where it exists and how it operates.