It's About Your Value(s)™
It's also about everything from social feeds to hiring.
The problem for marketers and brands is that they’ve gotten so good at driving pinpoint messaging to a specific persona that they leave out the values that overlap and reveal the interdependence of community.
Learn more about the Community Persona™ model we use to tackle implicit biases in the marketing strategy process itself.
Stakeholder Brand™ Platform
Values Style Guide™
- Origin and Myth Creation
- Values and Value Articulation
- Values and Value Map
Inclusive Brand Guides
- Voice Style Guide
- Identity System
Content Style Guide
- Brand Pillar Production – based on shared values
- Taxonomy
- Keywords
Community Personas™
- Community Roles
- Community Values
Accessibility Audits
- Visually Impaired
- Hearing Impaired
Values Infusion
- Taxonomy
- Keywords
USING THE CONSCIOUSLY METHOD™
To Build An Inclusive Marketing Platform
VALUE(S)
Infuse Equity
- Mission
- Vision
- Purpose
- Values
- Value Prop
- Equity Principles
- Blind Spots
PLACEMAKING
-
Internal +
External - Brand Pillar Production (base on shared values)
Values Taxonomy
Brand Style Guides
DEI Style Guides
Technology / Process
Sales Enablement
Team Feedback
STAKEHOLDERS
Centering Stakeholders
- Audience Centering
- Audience Intelligence
- Stakeholder Mapping
- Community Personas™
- Community Media
- Community Touch Points
- Equity Audit
- Accessibility Audit
Demystifying Unconscious Bias in Order to Do Better
In order to avoid bias, we must first have the knowledge of where it exists and how it operates.
