PLATFORM

Stakeholder Marketing Platform™

The goal of building out your platform is to “Play Your Purpose.” Think of it as sheet music, or a infrastructure for your business’ purpose.

It’s designed to empower you and your team to communicate in a consistent and authentic way across all your communication touchpoints.

It’s an empowerment tool for you and your team to confidently speak, act, share, and do what’s best when the time comes.

Stakeholder Marketing Platform™

Content Style Guide

  • Brand Pillar Production – based on shared values
  • Taxonomy
  • Keywords

Communications & Distribution

  • Core Messaging Guide

Brand Guides

  • Voice Style Guide
  • Identity System

Technology & Process

  • Content Distribution
  • Sales Enablement

Channel Mix

  • Paid, Owned, Earned
  • Budget & Team Allotment

USING THE CONSCIOUSLY METHOD™

To Build Your Stakeholder Marketing Platform™

STRATEGY

Looking Inward

  • Business Consulting
  • Product Articulation
  • Branding
  • Myth Creation
  • Values
  • Value Prop Development
  • Positioning and Context
  • Research
Consciously Method Graphic

PERFORMANCE

  • Tools
    Process
    Build +
    Refinment

  • Brand Pillar Production (base on shared values)
    Campaigns
    Content
    Social + PR
    Search
    Taxonomy + Brand Keywords
    Brand Guides
    Technology / Process
    Sales Enablement
    Budget and Team allotment

EXPERIENCE

Looking Outward

  • Experience Design
  • Audience Intelligence
  • Stakeholder Mapping
  • Community Personas™
  • Channel Research
  • Touch Point Audit
  • Equity Audit
  • Accessibility Audit

Community Personas™

By using a community persona model we tackle implicit biases in the marketing strategy process.

Our focus is on the shared values of communities. When applied we can easily begin to address communities more holistically.

Community personas have been made to help keep the biases inherent in one person customer personas at bay, while focusing the connections that drive great marketing.