Building Stakeholder Brands™
by Connect Value to Values™
Our method empowers brands to move through the world with agency, by placing flags that signify our principles, planting seeds about what we stand for and why that’s important to the services we offer and the products we create.
Stakeholder marketing is at the center of how we articulate values and connect them to your demonstrated value. What Is Stakeholder Marketing?
Stakeholder Brand™ Platform
In order to connect your value to your values we have to consider both the business and the brand so that when we engage, we know who we are and why. For this reason, stakeholder brands aren't looking to run campaigns as much as feed and fuel strong lasting reciprocal relationships.
There's no number of campaigns that can make for unbreakable bonds between company and client or customer. Stakeholder brands know this and value the relationship far and above a transaction.
Values Style Guide
- Brand Pillar Production – based on shared values
- Myth Creation
- Brand Promise
Communications
- Core Messaging Guide
- Taxonomy
- Keywords
Brand Guides
- Voice Style Guide
- Identity System
Technology & Process
- Content Distribution
- Sales Enablement
Touch Point Map
- Paid, Owned, Earned
- Budget & Team Allotment
USING THE CONSCIOUSLY METHOD™
To Build Your Stakeholder Brand™ Platform
STRATEGY
What’s the direction?
- Business Consulting
- Product Articulation
- Branding
- Myth Creation
- Values
- Value Prop Development
- Positioning and Context
- Research
PERFORMANCE
-
Let’s find out?
- Brand Pillar Production (base on shared values)
Campaigns
Content
Social + PR
Search
Taxonomy + Brand Keywords
Brand Guides
Technology / Process
Sales Enablement
Budget and Team allotment
EXPERIENCE
How should it feel?
- Experience Design
- Audience Intelligence
- Stakeholder Mapping
- Community Personas™
- Channel Research
- Touch Point Audit
- Equity Audit
- Accessibility Audit
Empowering Brands to Connect Authentically
Our method bridges the chasm between how a company thinks about its values and how those values connect to its value.
