Using Stakeholder Marketing to connect Values to Value ™
The goal of the Consciously Method is marketing improvision. Articulating values and connecting them to your demonstrated value is a way to bolster USP and empower your team to communicate in a consistent and authentic way across the business ecosystem.
Learn more about the stakeholder marketing philosophies that help to build the Consciously Method.
Stakeholder Brand™ Platform
Content Style Guide
- Brand Pillar Production – based on shared values
- Taxonomy
- Keywords
Communications & Distribution
- Core Messaging Guide
Brand Guides
- Voice Style Guide
- Identity System
Technology & Process
- Content Distribution
- Sales Enablement
Channel Mix
- Paid, Owned, Earned
- Budget & Team Allotment
USING THE CONSCIOUSLY METHOD™
To Build Your Stakeholder Brand™ Platform
STRATEGY
Looking Inward
- Business Consulting
- Product Articulation
- Branding
- Myth Creation
- Values
- Value Prop Development
- Positioning and Context
- Research
PERFORMANCE
-
Build +
Refine - Brand Pillar Production (base on shared values)
Campaigns
Content
Social + PR
Search
Taxonomy + Brand Keywords
Brand Guides
Technology / Process
Sales Enablement
Budget and Team allotment
EXPERIENCE
Looking Outward
- Experience Design
- Audience Intelligence
- Stakeholder Mapping
- Community Personas™
- Channel Research
- Touch Point Audit
- Equity Audit
- Accessibility Audit
Empowering Brands to Connect Authentically
Our method bridges the chasm between how a company thinks about its values and how those values connect to its value.
