PLATFORM

Using Stakeholder Marketing to connect Values to Value ™

The goal of the Consciously Method is marketing improvision.  Articulating values and connecting them to your demonstrated value is a way to bolster USP and empower your team to communicate in a consistent and authentic way across the business ecosystem.

Learn more about the stakeholder marketing philosophies that help to build the Consciously Method.

Stakeholder Brand™ Platform

Content Style Guide

  • Brand Pillar Production – based on shared values
  • Taxonomy
  • Keywords

Communications & Distribution

  • Core Messaging Guide

Brand Guides

  • Voice Style Guide
  • Identity System

Technology & Process

  • Content Distribution
  • Sales Enablement

Channel Mix

  • Paid, Owned, Earned
  • Budget & Team Allotment

USING THE CONSCIOUSLY METHOD™

To Build Your Stakeholder Brand™ Platform

STRATEGY

Looking Inward

  • Business Consulting
  • Product Articulation
  • Branding
  • Myth Creation
  • Values
  • Value Prop Development
  • Positioning and Context
  • Research
Consciously Method Graphic

PERFORMANCE

  • Build +
    Refine

  • Brand Pillar Production (base on shared values)
    Campaigns
    Content
    Social + PR
    Search
    Taxonomy + Brand Keywords
    Brand Guides
    Technology / Process
    Sales Enablement
    Budget and Team allotment

EXPERIENCE

Looking Outward

  • Experience Design
  • Audience Intelligence
  • Stakeholder Mapping
  • Community Personas™
  • Channel Research
  • Touch Point Audit
  • Equity Audit
  • Accessibility Audit

Empowering Brands to Connect Authentically

Our method bridges the chasm between how a company thinks about its values and how those values connect to its value.