PLATFORM

Build a Stakeholder Brand™
by Connecting Values to Value™

Our method empowers brands to move through the world with agency, by placing flags that signify our principles, planting seeds about what we stand for and why that’s important to the services we offer and the products we create.

Stakeholder marketing is at the center of how we articulate values and connect them to your demonstrated value. What Is Stakeholder Marketing?

Stakeholder Brand™ Platform

In order to connect your value to your values we have to consider both the business and the brand so that when we engage, we know who we are and why. For this reason, stakeholder brands aren't looking to run campaigns as much as feed and fuel strong lasting reciprocal relationships.

There's no number of campaigns that can make for unbreakable bonds between company and client or customer. Stakeholder brands know this and value the relationship far and above a transaction.

Values Style Guide

  • Brand Pillar Production – based on shared values
  • Myth Creation
  • Brand Promise

Communications

  • Core Messaging Guide
  • Taxonomy
  • Keywords

Value Style Guide

  • Product Map
  • Solution Map
  • Capabilities Map
  • Product promise
  • Product CTA
  • Product purpose, mission, vision, connection

Technology & Process

  • Content Distribution
  • Sales Enablement

Touch Point Map

  • Paid, Owned, Earned
  • Budget & Team Allotment

USING THE CONSCIOUSLY METHOD™

To Build Your Stakeholder Brand™ Platform

STRATEGY

What’s the direction?

  • Business Consulting
  • Product Articulation
  • Brand Graph™
  • Content Graph™
  • Values Graph™
  • Product Graph™
  • Positioning and Context
  • Research

PERFORMANCE

  • Let’s find out?

  • Brand Pillar Production (base on shared values)
    Campaigns
    Content
    Social + PR
    Search
    Taxonomy + Brand Keywords
    Brand Guides
    Technology / Process
    Sales Enablement
    Budget and Team allotment

EXPERIENCE

How should it feel?

  • Experience Design
  • Audience Intelligence
  • Stakeholder Mapping
  • Community Personas™
  • Channel Research
  • Touch Point Audit
  • Equity Audit
  • Accessibility Audit

Empowering Brands to Connect Authentically

Our method bridges the chasm between how a company thinks about its values and how those values connect to its value.

Learn about The Consciously Method™