Company

We are a conscious marketing agency, with a clear perspective:

By Design, Not Default.

Serving conscious companies, thoughtful brands, and non-profits with marketing platforms for the long term, we help our clients consider all the stakeholders in their ecosystem (employees, customers/clients, partners, communities, ownership/leadership).

Our success comes from the use of the Consciously Marketing Method, which keeps us focused on strengthening relationships, articulating value, communicating purpose, and building processes with an eye towards results.

Our holistic marketing strategies use an iterative approach, employing long-term roadmaps that guide day-to-day execution.

Our team is made up of Conscious Marketing Architects™ from around the world who can bring your business to consciousness for the communities you serve.

Conscious Companies and B Corps

We will put purpose at the center of all your marketing efforts and create stronger connections with the communities you serve.

Mature brands and non-profits in need of marketing alignment

Whether your organization has no marketing department or a sizable marketing team, our outsourced CMO and marketing professionals can enhance your marketing efforts.

Start-ups led by women and black, indigenous and people of color

Our method empowers women and BIPoC leader companies by infusing cultural cues into communications that articulate their unique value to the world.

Vision

While the world continues to become more connected, Conscious Companies small and large are capable of much more than ever before. We envision a world of authentic businesses, business leaders, and brands using empathy to grow their value as well as their communities.

Purpose

Consciously bridging the gap between marketing strategy and execution while also closing the inclusion and technology gap for conscious companies, purpose-driven entrepreneurs, and businesses led by marginalized groups and their teams.

Mission

We help conscious companies, the people behind them, the causes that support them, and the art that inspires them to achieve marketing improvisation to become a larger part of the communities they serve. We do this using The Consciously Method, DEI frameworks, design thinking, stakeholder marketing strategy, technology, and human connection as our tools.

Our team

  • Rai-mon Nemar Barnes

    Founder and CEO

    “How do we do better?” Rai-mon Nemar Barnes was born with this question in his ear. Following the example of his parents, grandparents, and mentors as activists, innovators, and community leaders, Rai-mon has been constantly compelled to build businesses that lead with that question and support the growth of independent businesses for good.

    Working with influential brands like G.M., Red Bull, Etsy, AirBnB, Vitamin Water, Vans, and Compass has given him a diverse lens through which to help his clients, and guided his founding of Consciously™.

    Rai-mon uses his marketing method to help conscious businesses connect more deeply with their audience, create alignment with their shared values, and communicate their company’s value authentically so they can grow sustainably and holistically.

    The Consciously Method™ has evolved and been honed to perfection over time, but was born from that question that’s been the constant thread through Rai-mon’s entire life. So now, when he’s asked, “how can we do better?”, he answers, “Do it Consciously.”

  • Kwanele Mpanza

    CRO

    Kwanele Mpanza is a Marketing & Business Development professional who is skilled in critical integrated marketing, branding, communications, advertising and digital disciplines. Kwanele is experienced in developing ROI focused and measurable campaigns that create memorable shared brand experiences. He is able to unearth truth based consumer insights and leverage those insights to strategically position and architect relevant brand platforms.

    Kwanele has a proven ability to grow and develop profitable key accounts, whilst building strong customer relationships, and cultivating new business development opportunities. His strong consultative and needs-based selling acumen has enabled him to excel in different sales environments. Kwanele is a passionate entrepreneur and problem solver who readily adapts to change. He has over thirteen years experience working across developed and developing markets and holds a Bachelor’s degree in Marketing from the University of KwaZulu-Natal in Durban, South Africa.

  • Shannon Franklin

    COO

    Shannon is a versatile, critically-thinking creative with nearly 15 years of experience that includes strategy, branding, communications and events for small businesses, non-profit organizations and individuals. She specializes in helping clients clarify their goals, uncover their core truths, and implement strategies to connect with the people that share their values. She holds an MBA from the University of Arizona.

    Shannon has learned over the years that she works best when she can stand by the concept and people behind a project. She is inspired by the countless brilliant individuals she has come across and celebrates those who buck tradition to blaze their own paths to better themselves and their communities.

Let's Meet Up

New York

172 5th Ave #37
Brooklyn, NY
11217

New Jersey

1 Laurel Pl.
Montclair, NJ
07043

Let’s Chat

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