We are a conscious marketing agency, with a clear perspective:
By Design, Not Default.
Serving conscious companies, thoughtful brands, and non-profits with marketing platforms for the long term, we help our clients consider all the stakeholders in their ecosystem (employees, customers/clients, partners, communities, ownership/leadership).
Our success comes from the use of the Consciously Marketing Method, which keeps us focused on strengthening relationships, articulating value, communicating purpose, and building processes with an eye towards results.
Our holistic marketing strategies use an iterative approach, employing long-term roadmaps that guide day-to-day execution.
Our team is made up of Conscious Marketing Architects™ from around the world who can bring your business to consciousness for the communities you serve.
Conscious Companies and B Corps
We will put purpose at the center of all your marketing efforts and create stronger connections with the communities you serve.
Mature brands and non-profits in need of marketing alignment
Whether your organization has no marketing department or a sizable marketing team, our outsourced CMO and marketing professionals can enhance your marketing efforts.
Start-ups led by women and black, indigenous and people of color
Our method empowers women and BIPoC leader companies by infusing cultural cues into communications that articulate their unique value to the world.
While the world continues to become more connected, Conscious Companies small and large are capable of much more than ever before. We envision a world of authentic businesses, business leaders, and brands using empathy to grow their value as well as their communities.
Consciously bridging the gap between marketing strategy and execution while also closing the inclusion and technology gap for conscious companies, purpose-driven entrepreneurs, and businesses led by marginalized groups and their teams.
We help conscious companies, the people behind them, the causes that support them, and the art that inspires them to achieve marketing improvisation to become a larger part of the communities they serve. We do this using The Consciously Method, DEI frameworks, design thinking, stakeholder marketing strategy, technology, and human connection as our tools.
You pay a flat monthly rate – no surprises – and have a highly-skilled, flexible marketing team at your disposal. Hourly rates distract businesses with the amount of hours worked instead of the work being done. A flat rate keeps everyone focused on the goal at hand and producing the best work with the time and resources available.
We put together a marketing team for you that we call a pod. Instead of using the same staff to execute every job, we find experts whose own style and executions match closest to the company’s own desired voice and aesthetic. In this way, each pod is unique to the client and so is the output.
We reassess your rate quarterly by evaluating the amount of work to be done and all the skill sets necessary to accomplish the goals. By constantly evaluating the landscape, we allow the deliverables to evolve naturally and never be outpaced by the market.
(A group of hybrid architects, thinkers, and Strategist that guide exeucation)
Rai-mon Nemar Barnes
Founder and CEO
“How do we do better?” Rai-mon Nemar Barnes was born with this question in his ear. Following the example of his parents, grandparents, and mentors as activists, innovators, and community leaders, Rai-mon has been constantly compelled to build businesses that lead with that question and support the growth of independent businesses for good.
Working with influential brands like G.M., Red Bull, Etsy, AirBnB, Vitamin Water, Vans, and Compass has given him a diverse lens through which to help his clients, and guided his founding of Consciously™.
Rai-mon uses his marketing method to help conscious businesses connect more deeply with their audience, create alignment with their shared values, and communicate their company’s value authentically so they can grow sustainably and holistically.
The Consciously Method™ and purpose-driven Stakeholder Brand™ framework is Rai-mon‘s brainchild and has evolved and been honed to perfection over time, but was born from that question that’s been the constant thread through Rai-mon’s entire life. So now, when he’s asked, “how can we do better?”, he answers, “Do it Consciously.”
Shannon is a versatile, critically-thinking creative with nearly 15 years of experience that includes strategy, branding, communications and events for small businesses, non-profit organizations and individuals. She specializes in helping clients clarify their goals, uncover their core truths, and implement strategies to connect with the people that share their values. She holds an MBA from the University of Arizona.
Shannon has learned over the years that she works best when she can stand by the concept and people behind a project. She is inspired by the countless brilliant individuals she has come across and celebrates those who buck tradition to blaze their own paths to better themselves and their communities.
Content + Brand Strategist
As a brand content strategist, her passion for empowering people into taking action through publishing and communications was a strong motivation to become a journalist. This lead to a great career in journalism working for some of the most recognized media publishers in her hometown of Mexico City: Televisa, Grupo Expansion, and Condé Nast.
As the traditional media landscape transformed, Gaby realized the growing responsibility for brands to shape culture as they too emerged as content generators and voices of social influence. She has evolved her career into brand publishing and strategy collaborating with Northern American brands that seek to engage cross-cultural audiences. From tech giants like Shopify and Samsung to CPG brands like Johnnie Walker, Smirnoff, and Don Julio, as well as responsible travel social enterprises like Human Connections.
Gaby brings rich and unique insight into diversity, equality, and justice, which she enjoys applying to her work at Consciously where she overlooks content and brand strategy with a special fondness of the Latino community.
Marketing + Brand Strategist
Vanessa is an astute brand strategist and data-driven marketer raising the profile of businesses since 2005. Over the years, she has held senior marketing roles to elevate the branding and marketing of nonprofits, small businesses, and global brands like PepsiCo, Dr Pepper Snapple Group, Chase, MasterCard, and UPS, to name a few.
She has been a marketing executive, development director, event planner, and brand researcher. And as a senior brand strategist and entrepreneur, she is on a mission to help businesses strategically brand themselves to advantageously build deeper levels of likability and trust with their audience to reach their business goals.
Vanessa is trained and university-educated in best-in-class approaches to brand research, neuromarketing, audience insights, data visualization, brand equity management, and brand strategy, with her MS in Integrated Marketing Communications from West Virginia University. She is also certified in Media Management through New York University with a degree in Political Science from Tufts University.
A fountain of brand and marketing knowledge, Vanessa’s expertise and experience will make it possible for you to receive clear-cut brand and marketing guidance.
Visual + Brand Strategist
Gabrielle Merite. Proper noun. Scientific Journalist turned Information Designer powered by plants and activism.
She is not: a graphic designer with 30+ years experience or qualified in fine arts. She is: a Science graduate, creative, analyst, advocate for humanity, cat lady and feeling awkward writing this in the third person.
For truth-seeking, ethically-driven organisations, Gabrielle is here to humanise statistics. *Really* personalize findings. And elicit lasting emotional connections by creating original, empathetic visuals. Her style is a melodic collision of strategic creativity, human emotion and scientific precision. Data collected from people, transformed and presented for people.
Gabrielle believes, the faces behind the figures matter. In places where numbers are usually found, I use faces. Because subjects aren’t dots. Quite often, they’re people. Like you (and me). Offering a collaborative approach, Gabrielle become a member of your team, breathing life into numbers so your audience truly *feels* their importance.
CPG + Brand Strategist
Kim is a brand management and marketing professional with extensive experience in building lifestyle and CPG brands on a global scale, with a keen eye on driving the bottom line. She has focused her career on bringing both iconic brands like Coca-Cola, Marriott, Delta and American Express through changing landscapes as well as smaller brands like Chobani through the growth of where they are today.
She has a passion for conscious brands and has always believed doing things the right and conscious way can not only better communities and causes but also bolster the bottom-line. She is thrilled to bring her work to consciously to continue to drive her passion.
When the Time is Right, Let's Meet Up