Services Content

Having a platform and system to maintain connection with communities is important to ensuring your brand values are communicated consistently and articulately. We will set up a “canon” of engaging content that will help reinforce your positioning and fulfill your objectives of educating your audience.

By aligning your content with a few key topic pillars, you avoid “boiling the ocean” — and instead, stack up assets that bolster your brand’s expertise in high-priority areas. As you expand the breadth and depth of your content within each topic, you gain more authority in the view of search engines, which leads to a higher lift in visibility for relevant search queries. From the perspective of customers, having a rich array of quality insights and advice on relevant topics positions you as a more credible and trustworthy provider of solutions.

experience—essentially, the brand content experience. Customers anticipate this experience to be informative, well-organized, and without friction. A content ecosystem facilitates this by organizing assets and creating logical connections between them for customers. By strategically staging assets throughout the customer experience and linking them by topic and customer intent, your brand is positioned to influence the customer decision-making process on a large scale.

Educating audiences and stakeholders, both internal and external, is essential to turning awareness into purchases when the time comes. The people in your ecosystem need to know not just that you offer certain products and services, but also what makes those products and services unique, and how they connect to the reasons the company exists.

We encourage our clients to go a step further than basic or even advanced SEO tactics, and also not just talk about information that relates directly to client/customer queries. Instead, we help our clients unearth all of the core values that make them different to their competitors and that help them succeed among various stakeholders. Stakeholders include customers, employees, the media, investors, vendors/partners, suppliers, communities where you do business, and causes directly related to your area of business. By paying attention to the needs of each of these communities, you can direct your content strategy to connect with higher ideals that build loyalty toward your brand, while also helping you rank.

We talk about stakeholders a lot at Consciously. One of our basic premises is this: If you want to market successfully to stakeholders and connect authentically with audiences, you have to care about more than just customers. Then, also, stop thinking in terms of segmented, single-person personas, or disparate non-values driven markets, and start thinking in terms of stakeholders — and more specifically, stakeholder communities and roles people have within them. We’ll research those roles and the goals that drive them so that we can build content that drive results.