Services Research

We favor the use of “audience personas” over “target audiences”. While the latter can be useful in certain applications, we must acknowledge that people are complex and multi-layered, and those that have similar “profiles” may not share similar beliefs or ideas. We will use this to find the customers, clients and partners that are a natural fit, while also surfacing potential new connections.

Communities are not built from the top down. As Harvard Business Review (HBR) has noted, they are not built by leaders. Robust, long-lasting ecosystems enable a variety of meaningful roles to be played within them. We’ll identify the roles your brand can and should play, as well as the value it can provide to the other roles within the ecosystem.

Successful connection with audiences is dependent upon the ways we use your touchpoints to engage them. Like other complex systems involving people, we’ll need a strategy to assure the physical, digital, print, and human touch points are all in sync.

Demographics are a lost art. They’ve been used poorly in the past, but we use them strategically to bring location and community demographics data to life. With this set of tools, we can offer insights on the people and ecosystems that are relevant to your business.

What do your clients, audiences, customers, partners and and communities all have in common? The themes, language and shared mores of their communities — and it’s important that we get to know them well. Fortunately, the digital body language and themed communities available to be researched are vast, and we have just the tools to do it.