We are now the first 100% Black-owned marketing agency that is also a Certified B Corporation®. For reference, more than 100,000 businesses have attempted the B Corp Impact Assessment and only 3,800 have achieved certification. The median score for an average company is only 50.9, with an 80 out of 200 to become certified, Consciously scored 112 points.
This makes for pretty rarefied air and helps us to stand up and stand out with a community of leaders who drive a global movement of using business as a force for good.
Why does this matter to you as a partner, client, community or audience member?
B Corp Certification doesn’t just happen. It’s the only certification that measures a company’s entire social and environmental performance. The B Impact Assessment evaluated how Consciously’s operations and business model impacted their partners, community, environment, and their clients. These standards are supported by transparency and accountability requirements and build a legal structure to ensure commitment.
B Corp status confirms our commitment to help companies, the people behind them, the causes that support them, and the art that inspires them to become purpose brands as a larger part of the communities they serve.
Making sure our client platforms are steeped in goals, strategy and KPI objectives, remain sustainable and equitable, and are aligned with team attributes and budget constraints is what makes our B Corp certification mean so much to our team as well as our clients. There’s still lots of work to do and while our certification doesn’t make that work easier, it does assure it’s better for our stakeholders and business ecosystem at large.