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Michael Reese Hospital

  • Branding
  • Ecosystem Design
  • Research
  • Strategy

Building a Regenerative Community for the city of Chicago

The Work

Bronzeville Lakefront is a 100+ acre transformative mixed-use destination that is innovative, sustainable, design-centered, and inclusive at its core. This new health innovation district speaks to a global community, but remains firmly rooted in a rich local legacy. It will harness the heritage of Bronzeville to build a healthy and inclusive community for tomorrow by bringing 20% affordable housing, 9+ acres of green space, one new Metra stop at 31st street, and 105% renewable energy production annually to the neighborhood.

The Work

This world-class mega development has a total investment value of $7.5B+, representing opportunity and possibility for all. It will become a beacon of global excellence in health and life sciences innovation, green architecture and development, regenerative design, equitable placemaking, and building a healthy community. Bronzeville Lakefront will also deliver a much-needed $25M investment in local education, ensuring that Bronzeville’s youth receive a world-class education.

The Outcome

A world class endeaver deserves world class outcomes and that’s what we also love to enable. 

regenerative communities

The launch and beyond

Our Case Studies

Building an Equity Energy Future — Gemini

Branding an equity energy future.

Brand for Fintech with Purpose — Flourish

Helping a Global Venture Firm Build a more Fair Financial System

Building the Most Sustainable Fishery in the World — Culimer

Branding for the most sustainable fishery in the world

Branding For Our Collective Histories — Kinfolk

Our Collective Histories built for a Connected Future

CHICAGO Builds a REGENERATIVE Ecosystem — Bronzeville

Building a Regenerative Community for the city of Chicago

AI Company Using Humans for Content — Numerify

Building a Content Machine for an AI Analytics Company

Superbowl Staffing Agency Needs New Thinking — BCforward

Helping an international transformation change agent to define their public expression

Connecticuts’ State Bank Manifests Community — Nutmeg

Connecticuts' State Bank wanted to connect better with it's ecosystem

Making a Theory into Change — B Lab

Working to make business a force for change

Seth Godin’s MBA Startup Needed Help — Alt-MBA

HELPING THIS COMAPNY TRANSITION FROM MIOPIC TO BROAD AND INCLUSIVE. IN SHORT, SETH NEEDED SOME HEAT.

Helping Tech PM’s Build With Joy — Tempo

Getting a Rising Tech Star Into a New Rhythm

Black Wealth is About More Than Money

Laying a Foundation for Data-Driven Wealth Equity

HealthTech Gets Look and Language — Rectangle Health

Lots of regulation means better processes for visual and verbal communication

National Growth Marketing Campaign — Ad Council

Belonging and Place in the United States for those who need place-based community

Boston Needs Racial Wealth Equity Data — Boston Foundation

Providing resources for grant makers in Boston and the Massachusetts area.

National B2G Branding and Content — Cocensus

Laying a Foundation for Data-Driven Wealth Equity