Nyansa: Helping a SaaS Internet of Things company Plugin, Prioritize and Take Action on their marketing

Client Nyansa


THE CHALLENGE

We combined strategic guidance with weekly,
ongoing execution to provide Nyansa with digital
marketing campaigns, event experience design, and
inbound lead capture flow. We also quickly
established plugged holes in their content marketing,
creating a consistent content built for their specific
audience needs.

THE OUTCOME

With the strategy and execution, we provided they
were able to communicate clearly with company
leadership marketing’s impact. Within four months of
working with Nyansa, the interim CMO felt confident
enough to hand over the reins to a new hire due to
our support. Within six months more, Nyansa was
acquired by VMware.


Nyansa is an AI-powered network automation dashboard for the IoT space. Their product communicates the status of IoT devices on networks for stadiums, hospitals, and factories for companies like Tesla. They needed the help of a full-service agency partner to fill the holes in their marketing capabilities left by not finding the right internal hires or service-specific agencies. They were up against the clock, having committed to a major industry trade show and partner webinar.


Pod of Conscious Marketing Architects

Visioneer
Rai-mon Nemar Barnes

Actioneer
Mili

Actioneer
Jarrod

Visioneer
Stephanie Veraghen

Actioneer
Ali



• Content Strategy
• Content Production
• Content Distribution
• Events and Activations

• Event Identity Design
• E-mail Distribution
• Lead-Gen




More Reading
Courtesy of Michel and Vik
Coalition on Race: Strengthening the Identity of an Organization Focused on Diversity and Equity