How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.Dimensions : 6.0 X 0.57 X 9.0 inches | 0.81 pounds
Related Books
Elmore Leonard’s 10 Rules of Writing
S3 – Sustainable Stakeholder Strategy
The Brand Flip: Why Customers Now Run Companies and How to Profit from It
Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance
Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness
Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs, Third Edition
Conscious Communication
Zag: The #1 Strategy of High-Performance Brands
The Experience Economy (Updated)
Sold On Purpose: Marketing to The Conscious Consumer
The Conscious Marketer
Conscious Business: How to Build Value Through Values
The Brand Gap: Revised Edition (REV)
Building a Storybrand: Clarify Your Message So Customers Will Listen
The Systems Thinker – Analytical Skills: Level Up Your Decision Making, Problem Solving, and Deduction Skills. Notice The Details Others Miss.
The All New Don’t Think of an Elephant!: Know Your Values and Frame the Debate
Range: Why Generalists Triumph in a Specialized World
Hit Makers: How to Succeed in an Age of Distraction
This Is Marketing: You Can’t Be Seen Until You Learn to See
Thinking in Systems: A Primer
The Elements of Thinking in Systems: Use Systems Archetypes to Understand, Manage, and Fix Complex Problems and Make Smarter Decisions
The Systems Thinking Playbook: Exercises to Stretch and Build Learning and Systems Thinking Capabilities [With DVD]
The Tao of Systems Thinking: Exploring the Parallels Between Eastern Mysticism and Systems Thinking
The Art Of Thinking In Systems: Improve Your Logic, Think More Critically, And Use Proven Systems To Solve Your Problems – Strategic Planning For Ever
