Rai-mon Nemar Barnes, the CEO of Consciously, a certified B Corp and leader in purpose-driven marketing, delivered a powerful keynote address at the largest gathering of B Corporations in the United States. Held during the B Corp Champions Retreat, this landmark event brought together mission-driven companies to celebrate and learn about the future of sustainable business.

Barnes’ keynote, titled “Breaking Through with Ecosystem Marketing, Not Funnels,” captivated the audience as he laid out a transformative vision for the future of marketing. In a world where traditional sales funnels often fail to engage conscious consumers meaningfully, Barnes introduced the concept of ecosystem marketing—a holistic, purpose-driven approach that fosters long-term relationships and trust between brands and consumers. Rather than focusing on pushing customers through narrow funnels, Barnes encouraged businesses to build interconnected systems that engage stakeholders at multiple touchpoints, enhancing loyalty and advocacy.

The Shift to Ecosystem-Based Marketing

“As we navigate the ever-evolving landscape of ethical business, it’s clear that old marketing models no longer serve the mission-driven community,” Barnes explained during his keynote. “Ecosystems—not funnels—are the future of creating sustainable and meaningful connections with consumers who care about the same values we do. Our marketing needs to reflect the trust, transparency, and authenticity that are at the heart of what B Corps represent.”

A Successful Reception with Immediate Impact

The impact of Barnes’ presentation was immediate and widespread. Following his address, dozens of businesses and B Corp leaders reached out to Consciously to participate in the company’s “Use Your Agency™” workshops, where they could learn firsthand how to integrate ecosystem marketing into their strategies. The workshops provide a hands-on, interactive experience that empowers companies to align their marketing efforts with their values, enhancing both customer relationships and long-term business success.

“We’re thrilled with the overwhelming response to Rai-mon’s keynote and the demand for our ‘Use Your Agency™’ workshops,” said Shannon Franklin, President at Consciously®. “The appetite for purpose-driven marketing solutions is stronger than ever, and we’re proud to be at the forefront of this movement, helping companies evolve from transactional to relational marketing models.”

Consciously’s Commitment to Empowering Mission-Driven Brands

As a certified B Corp, Consciously has long been dedicated to driving sustainable growth for purpose-driven brands through innovative marketing strategies. With a focus on ethical storytelling, transparent communication, and values-based engagement, the company continues to help businesses grow without compromising their core principles.

The success of Rai-mon Nemar Barnes’ presentation at the B Corp Champions Retreat is a testament to the growing momentum behind ecosystem marketing. Consciously remains committed to empowering businesses to “Use Your Agency™” to make a meaningful impact on their communities and the world.

About Consciously

Consciously is a purpose-driven marketing consultancy that helps mission-led businesses amplify their impact through ecosystem-based strategies. As a certified B Corporation, Consciously aligns its services with the values of social responsibility, environmental stewardship, and ethical business practices. Its “Use Your Agency™” workshops and services empower brands to authentically engage with their audiences, creating sustainable growth and lasting connections.

For more information or to register for an upcoming “Use Your Agency™” workshop, visit our workshops site.