The Work
Category Design · Ecosystem Design · Brand & Service Design · Tech and AI Enablement
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AI Company Using Humans for Content — Numerify
Building a Content Machine for an AI Analytics Company
Brand Identity Refresh + Marketing That Delivered 10x Engagement
A Brand Defined by One Name Needed a Voice of Its Own · Identity + Positioning + Campaign Infrastructure · 10x Across Awareness, Reach, and Engagement
Brand Identity + Messaging for a Regulated HealthTech Company
Regulated Spaces Demand Precise Visual and Verbal Systems · Identity Built for Trust Under Scrutiny · Messaging That Works for Both Patients and Providers
Post-Acquisition Brand Unification as Agency of Record
Two Acquisitions. One Year. Millions of Jira Users Watching. · Brand Strategy During a Global Crisis · Agency of Record: Content, Branding, Social, and Brand Anthem · Three Entities. One Cohesive Brand.
