The Sustainability Trust Driver™

Reporting

You integrate environmental responsibility into every decision.

What’s Important

Indigenous Practices & Environmental Policies: Embracing time-tested ecological knowledge, embedding strong policies to preserve natural ecosystems.

Eliminating Extraction: Ensuring the business model doesn’t rely on exploitative resource practices, fossil fuels, or high-impact supply chains.

Supply Chain Transparency: Tracing raw materials, verifying ethical sourcing, and sharing it publicly.

Ecosystems Thinking: Advocating for climate action, reforestation, carbon reduction, or other forms of environmental stewardship.

Sustainability KBI’s (Key Behavioral Indicators)

Internal KBIs:

Quantitative:
- % reduction in waste generation per employee
- % of internal sustainability training completion rates
Qualitative:
- Level of employee sustainability advocacy and participation in internal initiatives

External KBIs:

Quantitative:
- Supply chain transparency metrics (suppliers audited, certifications achieved)
- Annual environmental impact improvements (emissions, biodiversity impact, water management)
Qualitative:
- Public trust in the company’s environmental commitments (social sentiment analysis)

Mapping The Sustainability Driver

B Corp Standards:

Developed by B Lab Global for businesses to become b corp certified.

PSG5: Governing body oversight of social and environmental impacts.

CA1: Annual GHG emissions measurement.

CA3: Implementation of a climate transition plan.

ESC1: Knowing environmental impacts.

ESC4: Prevention and mitigation of negative environmental impacts.

CIT1: Measuring impact on Complementary Impact Topics.

SDG Standards:

Adopted by the United Nations to help the world push toward ending poverty, protect the planet and increase and prosperity.

SDG 2: Zero Hunger.

SDG 6: Clean Water and Sanitation.

SDG 7: Affordable and Clean Energy.

SDG 11: Sustainable Cities and Communities.

SDG 13: Climate Action.

SDG 14: Life Below Water.

SDG 15: Life on Land.

Sustainability

Trust Signals

Environmental stewardship, indigenous practices, transparency  Trust Signals:

Certified CarbonNeutral

Planet Mark or Climate Neutral Certified

Ecovadis Rating

LEED Certification

Indigenous Clean Energy Certification

Supply Chain Transparency Badges (e.g., KnowTheChain Leaderboard)

Trusted Sustainable Focused Brands:

Natura &Co: Pioneers in plant-based cosmetics, invests in Amazon reforestation, strong brand-level B Corp certification.

Pela: Creators of biodegradable phone cases; invests in zero-waste R&D.

Tentree: Plants ten trees for every product sold, exemplifying strong reforestation commitments.

Alter Eco: Organic, fair-trade chocolate with regenerative agriculture partnerships.

Klean Kanteen: Known for stainless steel reusable bottles, invests heavily in materials and life-cycle analysis.