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The Degrowth Trust Driver™

  • Reporting

You challenge traditional business models by prioritizing sustainability and regeneration.

What’s Important

Degrowth Models: Focusing on human-scale operations—being selective and intentional about where, how, and if they grow.

Freedom & Human Scale: Smaller teams, specialized expertise, and less “infinite expansion.”

Circular Economies & Minimal Extraction: Clear policies or product lifecycle strategies that reduce waste, encourage reuse or upcycling, and avoid exploitative resource use.

Better, Not Bigger: Committing to quality over quantity, serving core stakeholders exceptionally well rather than expanding at any cost.

Degrowth KBI’s (Key Behavioral Indicators)

Internal KBIs:

  • Quantitative:
    • Reduction in resource consumption per employee (energy, paper, water)
    • % of internal processes streamlined or simplified annually
  • Qualitative:
    • Employee sentiment on work-life balance and workload management

External KBIs:

  • Quantitative:
    • Number of circular economy initiatives or partnerships established
    • Reduction in carbon footprint per unit of output
  • Qualitative:
    • Stakeholder perception of the company’s commitment to sustainable growth (external surveys and social listening)

Mapping The Degrowth Driver

B Corp Standards:

Developed by B Lab Global for businesses to become b corp certified.

FW2: Living or collectively-bargained wages.

ESC2: Strategy to address environmental impacts within thresholds.

ESC3: Circular economy strategy.

SDG Standards:

Adopted by the United Nations to help the world push toward ending poverty, protect the planet and increase and prosperity.

SDG 8: Decent Work and Economic Growth.

SDG 12: Responsible Consumption and Production.

Degrowth

Trust Signals

Small, focused teams; low-extraction models; circular economy values Trust Signals:

Cradle to Cradle Certification

1% for the Planet Member

Buy Local/Small Giants Community Recognition

Circulars Accelerator Affiliation

Minimalist Business Recognition (e.g., Company of One features)

Trusted Degrowth Focused Brands:
Elvis & Kresse
: Luxury accessories upcycled from fire hoses; small-batch, zero-waste ethos.

Preserve: 100% recycled plastic consumer goods, focusing on closed-loop design.

EcoEnclose: Sustainable packaging, encouraging minimal shipping waste.

UpCircle Beauty: Uses coffee grounds and fruit byproducts for skincare, championing small-batch production.

ReGrained: Upcycles spent grain from breweries into healthy snacks, deliberately operating on a human scale.

How Does Degrowth Manifest In Your Business?

Degrowth Operating Models

Degrowth Models: Focusing on human-scale operations—being selective and intentional about where, how, and if they grow.

We support operational alignment through big moments—mergers, acquisitions, org redesign—by centering people, preserving culture, and establishing new clarity without losing what matters.

We reduce complexity without sacrificing values. By engaging the humans behind the workflows, we streamline operations in ways that enhance—not erode—trust and autonomy.

We design operating models that reflect your evolving ecosystem—bridging mission, metrics, and movement. From distributed orgs to hybrid workforces, we shape how your structure serves your strategy.

Less Extractive Systems

Circular Economies & Minimal Extraction, means clear policies or product lifecycle strategies that reduce waste, encourage reuse and avoid exploitative resource use.

We help you balance the big picture with real-time responsiveness—building lean, values-aligned portfolios that scale sustainably and prioritize impact over output.

We don’t do agility as a buzzword—we live it as a practice. Our delivery frameworks blend iterative progress with ecosystem awareness, so your teams move faster and smarter.

We run complex programs in a way that centers stakeholder needs—from internal teams to impacted communities—ensuring everyone understands the journey and their role in it.

Better Operations

Better, Not Bigger means, committing to quality over quantity, serving core stakeholders exceptionally well rather than expanding at any cost.

We assess where your organization stands—emotionally, structurally, and strategically—so change doesn’t land as disruption, but as evolution. Our change frameworks are grounded in systems thinking and psychological safety.

We help leaders embody change with empathy and clarity—through coaching, journey mapping, and strategic storytelling that builds trust.

We embed equity frameworks into every layer of change—ensuring that what gets implemented works for the full spectrum of your ecosystem, not just those at the center.

Focus on Human Scale

Smaller teams, specialized expertise, and less focus on “infinite expansion.” Systems implementation isn’t just about software. It’s about empowering people, removing silos, and embedding values into your operational foundation.

We build adaptive system designs that can evolve with your organization—balancing structure and freedom to future-proof your tech stack.

We embed training, knowledge transfer, and adoption strategies into the implementation process—because no system works without people who are ready, willing, and supported to use it.

We ensure your internal systems speak the language of your wider ecosystem—partners, vendors, community stakeholders—so your tech becomes a bridge, not a barrier.

Our Case Studies

Cultured Trust Driver™

You build trust from the inside out by fostering a strong, values-driven culture.

Degrowth Trust Driver™

You challenge traditional business models by prioritizing sustainability and regeneration.

Sustainability Trust Driver™

You integrate environmental responsibility into every decision.

Compass Trust Driver™

Your brand makes decisions based on a strong moral compass, prioritizing purpose over short-term profits.

Competency Trust Driver™

Your expertise and excellence set you apart.

Place Trust Driver™

You are deeply rooted in community and place-based impact.

Building Equitable Energy Futures

Branding an equity energy future.

Helping the Nation Find Sustainable Banking

Sustainable banking can be found here

Fintech Ecosystems with Purpose

Helping a Global Venture Firm Build a more Fair Financial System

The Most Sustainable Fishery in the World

Branding for the most sustainable fishery in the world

Branding For Our Collective Histories

Our Collective Histories built for a Connected Future

Regenerative Realestate Ecosystem

Building a Regenerative Community for the city of Chicago

AI Company Using Humans for Content — Numerify

Building a Content Machine for an AI Analytics Company

Superbowl Staffing Agency Needs New Thinking — BCforward

Helping an international transformation change agent to define their public expression

Connecticuts’ State Bank Manifests Community — Nutmeg

Connecticuts' State Bank wanted to connect better with it's ecosystem

Making a Theory into Change — B Lab

Working to make business a force for change

Seth Godin’s MBA Startup Needed Help — Alt-MBA

HELPING THIS COMAPNY TRANSITION FROM MIOPIC TO BROAD AND INCLUSIVE. IN SHORT, SETH NEEDED SOME HEAT.

Systems Trust Driver™

Your brand sees the bigger picture and works toward interconnected solutions.

Helping Tech PM’s Build With Joy — Tempo

Getting a Rising Tech Star Into a New Rhythm

Equity Trust Driver™

Your brand builds trust through justice, fairness, and inclusion.

Black Wealth is About More Than Money

Laying a Foundation for Data-Driven Wealth Equity

HealthTech Gets Look and Language — Rectangle Health

Lots of regulation means better processes for visual and verbal communication

National Growth Marketing Campaign — Ad Council

Belonging and Place in the United States for those who need place-based community

Boston Needs Racial Wealth Equity Data — Boston Foundation

Providing resources for grant makers in Boston and the Massachusetts area.

National B2G Branding and Content — Cocensus

Laying a Foundation for Data-Driven Wealth Equity