The Cultured Trust Driver™

Reporting

You build trust from the inside out by fostering a strong, values-driven culture.

What’s Important

People as Innovation: Recognizing employees—and by extension, partnerships with artists or communities—as the true source of creativity and transformation.

Creativity as Competency: Fostering a culture of creative problem-solving, encouraging diverse voices and artful approaches to business challenges.

The Arts & Emotional IQ: Publicly supporting creative expression, emotional intelligence training, or initiatives that enrich workplace culture.

Inclusion & Engagement: Demonstrating a commitment to employee well-being, diversity, and open dialogue.

Cultured KBI’s (Key Behavioral Indicators)

Internal KBIs:

Quantitative:
- Employee emotional intelligence growth (pre/post assessments)
- Number of cultural or creative initiatives launched internally
Qualitative:
- Perceived authenticity and vibrancy of company culture (internal culture audits)

External KBIs:

Quantitative:
- Frequency of community arts or cultural initiatives supported by the company
- Stakeholder feedback on cultural influence (community impact surveys)
Qualitative:
- External recognition of the company’s culture (media, awards, and external stakeholder reviews)

Mapping The Cultured Driver

B Corp Standards:

Developed by B Lab Global for businesses to become b corp certified.

PSG4: Responsible management of marketing and communications.

PSG2: Considers stakeholder impacts in decision-making.

WC1: Workplace dialogue and feedback inclusion.

WC2: Measurement and improvement of workplace culture.

JEDI1: Data collection and reporting on key people-related actions.

HR1: Commitment to respecting human rights.

SDG Standards:

Adopted by the United Nations to help the world push toward ending poverty, protect the planet and increase and prosperity.

SDG 3: Good Health and Well-being.

Cultured

Trust Signals

Emotional intelligence, people-first creativity, inclusive culture  Trust Signals:

Great Place to Work Certification

Arts & Business Council Partnerships

Emotional Intelligence Workplace Awards

HBR’s Culture 100 Recognition

Conscious Culture Certification (Conscious Capitalism)

Trusted Cultured Brands:
Chroma Technology: 100% employee-owned, invests in workforce culture, fosters collaborative R&D.

Namaste Solar: Employee-owned cooperative model with open-book management and staff empowerment.

W.S. Badger Company: Known for family-friendly policies (like “Babies at Work”), onsite childcare, and a creative environment.

Beneficial State Bank: Highly transparent, invests heavily in staff training, fosters a mission-driven organizational culture.

Peace Coffee: Collaborative environment, invests in workforce well-being, creative farmer partnerships.

How Does Culture Manifest In Your Business?

Experience Design & Strategy

We create experiences that align your purpose with every touchpoint—internally and externally, digitally and interpersonally. At Consciously, experience strategy isn’t just about product or service—it’s about relationship.

We go beyond personas to uncover relational insight. Through interviews, journey mapping, and systems thinking, we understand not just what users want—but what the ecosystem needs.

We connect your external message with internal practice—so your brand promise is consistently expressed across every interaction, digital or physical.

We choreograph seamless, human-centered service experiences across departments, tools, and platforms—bridging silos and unifying journeys.

Organizational Change

Operations that Reflect Your Values Redesigned for alignment, not just Efficiency.

We use Consciously’s Culture-as-Ecosystem™ approach to understand your organization’s behaviors, beliefs, and rituals—ensuring your values show up in the day-to-day, not just the all-hands deck.

e support your people in building the skills, clarity, and confidence they need to step into new roles, systems, or ways of working. From frontline staff to executive leaders, we meet each stakeholder where they are.

We embed equity frameworks into every layer of change—ensuring that what gets implemented works for the full spectrum of your ecosystem, not just those at the center

Bias IQ

Bias IQ helps organizations identify and mitigate unconscious biases that influence decision-making, culture, and stakeholder relationships.

Personality influences unconscious bias in unexpected ways. By using models like the Process Communication Model (PCM), we uncover personality-based biases and help teams navigate diverse work styles with empathy.

Bias based on race, gender, age, and ability affects hiring, promotions, and stakeholder trust. We guide organizations in creating equitable frameworks that counteract these ingrained preferences.

From communication patterns to in-group favoritism, our approach reveals subtle biases influencing collaboration and performance. We empower teams to build inclusive habits and decision-making practices.

Cultural blind spots impact marketing, product design, and leadership. We help brands navigate cross-cultural dynamics with authenticity, ensuring diverse perspectives are valued.

Communications: Demand

Learning curiosity will change the way you connect and communicate.Effective demands can only be made on audiences that feel seen and heard. In this module, we build on the connection established in Module 1 to develop trust and confidently call the audience to action.

This module helps participants build trust with their audience by using clear, transparent, and action-oriented communication. By connecting first, they can confidently call the audience to take the next steps.

We explore how actors and performers engage audiences by making effective demands and calls to action. Learn how these techniques can be applied in business settings to captivate and motivate your audience.

Participants will learn how to craft clear takeaways that empower their audience to take action. This involves presenting actionable steps that are easily understood and aligned with the goals of the communication.

The Cultured Trust Driver™

What’s Important

Cultured KBI’s (Key Behavioral Indicators)

Mapping The Cultured Driver

B Corp Standards:

SDG Standards:

Trust Signals

How Does Culture Manifest In Your Business?

Experience Design & Strategy

Stakeholder Research

Brand Experience Alignment

Service Design

Organizational Change

Change Readiness

Talent Activation

Equity Transformation

Bias IQ

Personality Bias

Visual Bias

Behavioral Bias

Cultural Bias

Communications: Demand

Trust & Connection

Call-to-Action

Inspire Action

Our Case Studies